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Vishal Lala

Observed name: Lala Vishal
OpenAlex ID: A5025076741
An empirical investigation of antecedents of B2B Websites’ effectiveness
2002 · Goutam Chakraborty, Vishal Lala, et al. · Journal of Interactive Marketing · 119
A customer-focused approach to improve celebrity endorser effectiveness
2019 · Brad D. Carlson, D. Todd Donavan, et al. · Journal of Business Research · 95
How Do Digital Natives and Digital Immigrants Respond Differently to Interactivity Online?
2015 · Colleen P. Kirk, Larry Chiagouris, et al. · Journal of Advertising Research · 80
The impact of relative information quality of e-commerce assurance seals on Internet purchasing behavior
2002 · Vishal Lala, Vicky Arnold, et al. · International Journal of Accounting Information Systems · 78
A Multidimensional Scale for Measuring Country Image
2008 · Vishal Lala, Anthony T. Allred, et al. · Journal of International Consumer Marketing · 74
What Do Customers Consider Important in B2B Websites?
2003 · Goutam Chakraborty, Vishal Lala, et al. · Journal of Advertising Research · 74
The impact of the recovery paradox on retailer‐customer relationships
2009 · Randi Priluck, Vishal Lala · Managing Service Quality · 51
When Students Complain
2011 · Vishal Lala, Randi Priluck · Journal of Marketing Education · 43
Impact of consumers’ effort investments on buying decisions
2015 · Vishal Lala, Goutam Chakraborty · Journal of Consumer Marketing · 34
Intergenerational Influence in Consumer Deal Proneness
2014 · Robert M. Schindler, Vishal Lala, et al. · Psychology and Marketing · 30
The marketing analytics orientation (MAO) of firms: identifying factors that create highly analytical marketing practices
2018 · Anthony F. Branda, Vishal Lala, et al. · Journal of Marketing Analytics · 26
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The Impact of Arab American Ethnic Identity on the Consumption of Culture-Specific Products
2014 · Areeg Barakat, Pradeep Gopalakrishna, et al. · Journal of International Consumer Marketing · 12
Differing perceptions of category killers and discount stores
2008 · Myron Gable, Martin T. Topol, et al. · International Journal of Retail & Distribution Management · 12
Role of Trust and Involvement in the Effectiveness of Digital Third-Party Organization Endorsement
2017 · Liming Guan, Vishal Lala · DigitalCommons - Kennesaw State University (Kennesaw State University) · 10
Beauty is in the Eye of the Tech Manager
2009 · Larry Chiagouris, Vishal Lala · Journal of Advertising Research · 7
Teaching Consumer Analytics in Advertising and IMC Courses: Opportunities and Challenges
2011 · Pavan Chennamaneni, Vishal Lala, et al. · Journal of Advertising Education · 6
Born to Shop? A Genetic Component of Deal Proneness
2020 · Robert M. Schindler, Vishal Lala, et al. · Journal of the Association for Consumer Research · 4
Intergenerational Influence in Consumer Deal Proneness
2008 · Robert M. Schindler, Vishal Lala, et al. · ACR North American Advances · 3
Influence of Price of Coupons on Redemption Rates
2006 · Vishal Lala · ACR North American Advances · 1
Interactivity: Does One Size Fit all?
2014 · Colleen P. Kirk, Larry Chiagouris, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science
Consumer Response to Negative Information on the Web
2014 · Vishal Lala · Developments in marketing science: proceedings of the Academy of Marketing Science
Behavioral Lab for Conducting Experiments in Marketing and Psychology
2012 · Vishal Lala, Richard S. Velayo, et al. · DigitalCommons@Pace (Pace University)
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When 1000 MB and 1 GB don't mean the Same Thing: Influence of Attribute Scale on Product Choices
2011 · Vishal Lala · PsycEXTRA Dataset
Too Much Invested to Go Back
2009 · Vishal Lala · VDM Verlag Dr. Müller eBooks
Country Image Scale
2009 · Vishal Lala, Anthony T. Allred, et al. · PsycTESTS Dataset
Works count: 29
Citation count: 759
H-index: 12
I10-index: 14
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