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Author

Imoh Charles Uford

Observed names: C. Uford, Imoh, Emmanuel Linus, UNANAM, Imoh C. UFORD, Imoh C. Uford, Imoh C.Uford, Imoh Charles Uford, Ph.D, Imoh Uford, Uford, Imoh C.
ORCID: 0000-0003-4618-0345
Observed ORCID: 0000-0003-4618-0345
OpenAlex ID: A5025568130
Measuring the Sources and Outcomes of Customer-Based Brand Equity in a Service Industry
2021 · Imoh C. Uford, Helen Inseng Duh · African Journal of Business and Economic Research · 15
Customer and Employee-based Brand Equity Driving United Bank for Africa's Market Performance
2017 · Imoh Uford · 13
Effectiveness of E-Marketing Platforms and Consumer Buying Behaviour of Akwa Ibom State University Students Towards Selected Online Products
2022 · Imoh C. UFORD, Imaeka I. CHARLES, et al. · AKSU Journal of Management Sciences · 8
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Teleworking and Stress Factor Amidst COVID-19 Pandemic in Total Nigeria
2021 · Imoh Charles Uford · 8
Airline Service Recovery Strategies and Passengers’ Satisfaction in Nigeria
2023 · Aniebiet J. Etuk, Imoh C.Uford, et al. · International journal of business management and economic review · 6
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The Covid-19 Crisis and Regular Telework: the Effect of Stress on the Nigerian Oil and Gas Employees’ Work Perception
2022 · Imoh Uford, Imaeka Charles, et al. · European Journal of Management and Marketing Studies · 4
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Product Branding and Customer Patronage of Champion Breweries Plc’s Products, Uyo, Akwa Ibom State, Nigeria
2024 · Raphael A. Udo, Sunday J. Akpan, et al. · AKSU Journal of Administration and Corporate Governance · 3
Review of Covid-19 Crisis and Telework: Measuring the Performance of Banks’ Marketers in Akwa Ibom State, Nigeria
2023 · Imoh Uford, Abasiama Mfon, et al. · European Journal of Management and Marketing Studies · 3
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Measuring the Contributions of Sources of Employee-Based Brand Equity to the Market Performance of Deposit Money Banks in Nigeria
2019 · Glory S. Etim, Imoh C. Uford · Business and Management Studies · 3
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Navigating Market Access Challenges in Community-Based Pharmacy Business within Uyo Metropolis
2026 · Imoh C. Uford · Journal of Economics Innovative Management and Entrepreneurship · 1
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Managing Academic Research Output through ResearchGate: Evidence from Federal Universities in South-South Nigeria
2025 · Iniobong M. Akai, Imoh C. Uford · Journal of Economics Innovative Management and Entrepreneurship · 1
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Brand Image and Customers’ Patronage of UNIUYO Table Water in Uyo Metropolis, Nigeria
2024 · Veronica Raphael Ukeme, Imoh Charles Uford, et al. · Direct Research Journal of Management and Strategic Studies · 1
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The Effect of Product Attributes on Consumers' Attitude Towards Made-In-Nigeria Textiles in South-South Zone of Nigeria
2018 · Imoh Charles Uford, Glory Sunday Etim · DOAJ (DOAJ: Directory of Open Access Journals) · 1
Distribution Channel Activities and Availability of Palm Oil in Akwa Ibom State, Nigeria
2026 · Emmanuel Linus, UNANAM, Anietie Benson, AKPAN, et al. · Zenodo (CERN European Organization for Nuclear Research)
Church Marketing Strategies and Membership Growth of Selected Pentecostal Churches in Akwa Ibom State, Nigeria
2026 · Udoka I. Francis, Imoh C. Uford, et al. · International Journal of Modern Science and Research Technology
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Electronic Marketing Tools and Marketing Performance of First Bank Plc in Uyo Metropolis
2026 · Etetor, Henrietta Harry, Mfon, Abasiama A., et al. · Zenodo (CERN European Organization for Nuclear Research)
Biodegradable Packaging and Consumer Buying Behaviour of Fast-moving Consumer Goods in Akwa Ibom State, Nigeria
2026 · Emmanuel A. D. Braide, Anietie B. Akpan, et al. · International Journal of Economics Business and Social Science Research
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Competitive Marketing Tools and Customer Patronage of Fintech Companies in Uyo Metropolis, Nigeria: Optimizing AI Opportunities
2026 · Imoh C. Uford · British Journal of Marketing Studies
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Eco-awareness and Consumer Buying Behaviour of Fast-Moving Consumer Goods in Akwa Ibom State
2025 · Emmanuel A. D. BRAIDE, Anietie B. AKPAN, et al. · AKSU Journal of Management Sciences
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Social Media Marketing and Customer Patronage of Small and Medium Scale Enterprises in Uyo Metropolis, Akwa Ibom State
2025 · Michael M. JAPHET, Imoh C. UFORD, et al. · AKSU Journal of Management Sciences
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Ambient Factors and Consumer Purchase Decision of Fast Food Stores in Akwa Ibom State, Nigeria.
2025 · Raphael BASSEY, Imoh C. UFORD, et al. · AKSU Journal of Management Sciences
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Celebrity Characteristics and Customer Patronage of Betking Nigeriain Akwa Ibom State
2025 · Edidiong E. Philip, Aniebiet J. Etuk, et al. · AKSU Journal of Management Sciences
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Service Quality and Customer Patronage of United Bank for Africa (Uba) Plc, Aka Road, Uyo, Akwa Ibom State, Nigeria
2025 · Francis, Udoka I., B. Attih, Okokon, et al. · Central Asian Journal of Innovations on Tourism Management and Finance
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Effect of Fuel Subsidy Removal on Purchase of Consumer Goods in Nigeria: a Literature Review
2024 · Sunday John Akpan, Ph.D., Imoh Charles Uford, Ph.D · International Journal of Economics Business and Social Science Research
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The Post Covid-19 Consumer Buying Behaviour in The Nigerian Banking Industry: Issues, Challenges and Benefits
2022 · Imoh Charles Uford, Abasiama Asuquo Mfon · International Journal of Business and Management Review
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Works count: 26
Citation count: 67
H-index: 5
I10-index: 2
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