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Marlini Moodley

Observed names: Dr. Marlini (Nair) Moodley, Marlini (Nair) Moodley, Marlini Nair Moodley, Moodley, Marlini
ORCID: 0000-0001-8064-9237
Observed ORCID: 0000-0001-8064-9237
OpenAlex ID: A5025700449
Examining the applicability of the Protection of Personal Information Act in AI-driven environments
2024 · Vicent Mbonye, Marlini Moodley, et al. · South African journal of information management · 14
The Evolution of Promotional Marketing Strategies of Tourism Businesses in South Africa - Post Covid-19
2022 · Marlini (Nair) Moodley, Sershan Naidoo · DOAJ (DOAJ: Directory of Open Access Journals) · 11
Investigating Marketing Challenges Faced by South African SMEs during Covid-19
2024 · Zombuso L. Mbatha, Marlini Moodley, et al. · International Journal of Advanced Business Studies · 3
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Factors Contributing to Online or In-store Shopping among Academics from a Private Higher Education Institution in South Africa
2023 · Marlini Moodley, Sershan Naidoo · International Review of Management and Marketing · 3
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Understanding Marketing Communications Strategies During and Post Covid 19: A South African Perspective
2023 · Marlini Moodley, Dipolelo Fungile, et al. · International Review of Management and Marketing · 3
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The Future of Gendered Social Media Networks in the Artificial Intelligence Era
2025 · Marlini Moodley, Hatikanganwi Mapudzi, et al. · Apple Academic Press eBooks · 1
Exploring the Impact of Marketing Communication on Brand Loyalty: Insights at Company S in South Africa
2026 · Colette Munsamy, Marlini Nair Moodley, et al. · International Journal of Advanced Business Studies
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Brand Image as a Strategic Lever for Mergers and Acquisitions in the Financial Services Sector in South Africa
2024 · Ridwaan Asmal, Marlini Moodley · International Review of Management and Marketing
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Consumer protection legislation in South Africa and its impact on promotional strategies: Perspectives of retail businesses
2023 · Dr. Marlini (Nair) Moodley, Prof. Karunanidhi Reddy · Global Conference on Business and Social Sciences Proceeding
The impact of influencer marketing and celebrity endorsements on consumer behaviour within the South African context
2022 · Moodley, Marlini, Machela, Tsepo · The Retail and Marketing Review
Investigating The Consumer Protection Act (CPA) and promotional strategies of retail business in Durban
2019 · Moodley, Marlini · DUT Open Scholar (Durban University of Technology)
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Works count: 14
Citation count: 36
H-index: 3
I10-index: 2
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