Author

Paul E. Green

Observed names: Green, Paul E, Green, Paul E., P.E. Green, PAUL E. GREEN

Observed institutions: University of California, Riverside, United States Department of Transportation, Cornell University, University of Michigan, Tellabs (United States), American Marketing Association, Federal Motor Carrier Safety Administration, Rockwell International (United States), University of Pennsylvania

OpenAlex ID: A5025790716

Conjoint Analysis in Consumer Research: Issues and Outlook

1978 · Paul E. Green, V. Srinivasan · Journal of Consumer Research · 3,228

Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice

1990 · Paul E. Green, V. Srinivasan · Journal of Marketing · 2,753

Analyzing multivariate data

1978 · Paul E. Green, J. Douglas Carroll · 1,517

Book Review: Research for Marketing Decisions

1978 · Russell W. Belk, Paul E. Green, et al. · Journal of Marketing Research · 608

Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs

1996 · Peter J. Lenk, Wayne S. DeSarbo, et al. · Marketing Science · 531

Segmenting Markets with Conjoint Analysis

1991 · Paul E. Green, Abba M. Krieger · Journal of Marketing · 481

A General Approach to Product Design Optimization Via Conjoint Analysis

1981 · Paul E. Green, J. Douglas Carroll, et al. · Journal of Marketing · 345

Models and Heuristics for Product Line Selection

1985 · Paul E. Green, Abba M. Krieger · Marketing Science · 327

Hybrid Models for Conjoint Analysis: An Expository Review

1984 · Paul E. Green · Journal of Marketing Research · 323

Guest Editorial: Psychometric Methods in Marketing Research: Part I, Conjoint Analysis

1995 · J. Douglas Carroll, Paul E. Green · Journal of Marketing Research · 317

Research for Marketing Decisions

1989 · Bruce L. Stern, Paul E. Green, et al. · Journal of Marketing Research · 306

Multidimensional scaling and related techniques in marketing analysis

2009 · Frank J. Carmone, Paul E. Green · Allyn and Bacon eBooks · 277

Multiattribute decisions in marketing : a measurement approach

1973 · Paul E. Green, Yoram Wind · Dryden Press eBooks · 263

Rating Scales and Information Recovery. How Many Scales and Response Categories to Use?

1970 · Paul E. Green, Vithala R. Rao · Journal of Marketing · 259

Courtyard by Marriott: Designing a Hotel Facility with Consumer-Based Marketing Models

1989 · Jerry Wind, Paul E. Green, et al. · INFORMS Journal on Applied Analytics · 244

Book Review: Research for Marketing Decisions

1975 · Seymour Banks, Paul E. Green, et al. · Journal of Marketing · 225

Interpoint Distance Comparisons in Correspondence Analysis

1986 · J. Douglas Carroll, Paul E. Green, et al. · Journal of Marketing Research · 203

Book Review: Multidimensional Scaling: Concepts and Applications

1991 · Reza Moinpour, Paul E. Green, et al. · Journal of Marketing Research · 201

The Determinants of Vendor Selection: The Evaluation Function Approach

1968 · Yoram Wind, Paul E. Green, et al. · Journal of Purchasing · 195

Adaptive Conjoint Analysis: Some Caveats and Suggestions

1991 · Paul E. Green, Abba M. Krieger, et al. · Journal of Marketing Research · 191

A Hybrid Utility Estimation Model for Conjoint Analysis

1981 · Paul E. Green, Stephen M. Goldberg, et al. · Journal of Marketing · 188

Analyzing Complex Survey Data

1991 · Paul E. Green, Eun Sul Lee, et al. · Journal of Marketing Research · 160

Synthesized Clustering: A method for Amalgamating Alternative Clustering Bases with Differential Weighting of Variables

1984 · Wayne S. DeSarbo, J. Douglas Carroll, et al. · Psychometrika · 156

Recent contributions to optimal product positioning and buyer segmentation

1989 · Paul E. Green, Abba M. Krieger · European Journal of Operational Research · 154

Robustness of Conjoint Analysis: Some Monte Carlo Results

1978 · Frank J. Carmone, Paul E. Green, et al. · Journal of Marketing Research · 152

Works count: 242

Citation count: 18,720

H-index: 55

I10-index: 130