Author

Arno Kinzinger

Institution: Fachhochschule Salzburg

Observed institutions: Fachhochschule Salzburg, Clausthal University of Technology

ORCID: 0000-0002-7903-3424

Observed ORCID: 0000-0002-7903-3424

OpenAlex ID: A5026130763

Comparing low sensory enabling ( LSE ) and high sensory enabling ( HSE ) virtual product presentation modes in e‐commerce

2022 · Arno Kinzinger, Winfried Steiner, et al. · Information Systems Journal · 47

Interactive product presentation in an immersive environment: The influence of functional control on hedonic aspects

2024 · Arno Kinzinger, Winfried J. Steiner, et al. · Journal of Retailing and Consumer Services · 11

Duftmarketing – Wirkung von bedufteter Printwerbung

2020 · Arno Kinzinger, Marcus Stumpf, et al. · Springer eBooks · 4

The Effectiveness of Instagram Posts Generated by Artificial Intelligence: A Comparison Between Posts Created by Human Experts and Artificial Intelligence

2025 · Eric David, Arno Kinzinger · Europäische Kulturen in der Wirtschaftskommunikation

Der Einsatz von Virtual Reality im Marketing: Implikationen für die Entwicklung von neuen Vertriebsmodellen

2018 · Markus Tatzgern, Christine Vallaster, et al.

Wahrnehmung von multisensualem Marketing am Beispiel bedufteter Printwerbung 1

2015 · Marcus Stumpf, Arno Kinzinger, et al.

Works count: 6

Citation count: 62

H-index: 3

I10-index: 2