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Yin‐Hui Cheng

Observed names: Cheng, Y, Yin-Hui Cheng
ORCID: 0000-0002-9781-0581
Observed ORCID: 0000-0002-9781-0581
OpenAlex ID: A5026325975
The effect of service failure types and service recovery on customer satisfaction: a mental accounting perspective
2011 · Shih-Chieh Chuang, Yin-Hui Cheng, et al. · Service Industries Journal · 133
The impact of self‐confidence on the compromise effect
2012 · Shih‐Chieh Chuang, Yin‐Hui Cheng, et al. · International Journal of Psychology · 75
The Effect of Companion's Gender on Impulsive Purchasing: The Moderating Factor of Cohesiveness and Susceptibility to Interpersonal Influence
2012 · Yin‐Hui Cheng, Shih‐Chieh Chuang, et al. · Journal of Applied Social Psychology · 52
The Compromise Effect in Choosing for Others
2011 · Chung‐Chau Chang, Shih‐Chieh Chuang, et al. · Journal of Behavioral Decision Making · 46
Profitability decided by patent quality? An empirical study of the U.S. semiconductor industry
2009 · Yin-Hui Cheng, Fu-Yung Kuan, et al. · Scientometrics · 30
The Effect of Terminologies on Attitudes Toward Advertisements and Brands: Consumer Product Knowledge as a Moderator
2009 · Shih-Chieh Chuang, Chia-Ching Tsai, et al. · Journal of Business and Psychology · 25
The influence of suggestions of reference groups in the compromise effect
2011 · Shih-Chieh Chuang, Yin-Hui Cheng, et al. · Journal of Economic Psychology · 20
The effect of incomplete information on the compromise effect
2012 · Shih-Chieh Chuang, Danny Tengti Kao, et al. · Judgment and Decision Making · 18
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The influence of sharing versus self-use on the preference for different types of promotional offers
2020 · Annie Pei-I Yu, Shih-Chieh Chuang, et al. · Journal of Retailing and Consumer Services · 17
Guilt no longer a sin: the effect of guilt in the service recovery paradox
2015 · Yin-Hui Cheng, Chia-Jung Chang, et al. · Journal of Service Theory and Practice · 15
Burger or yogurt? Indulgent consumption in impression management contexts
2014 · Yin-Hui Cheng, Molly C.-J. Huang, et al. · International Journal of Psychology · 15
Product option framing under the influence of a promotion versus prevention focus
2013 · Yin-Hui Cheng, HsiuJu Rebecca Yen, et al. · Journal of Economic Psychology · 15
More Than Two Choices: The Influence of Context on the Framing Effect
2012 · Yin-Hui Cheng, Shih-Chieh Chuang, et al. · Current Psychology · 15
What Triggers Travel Spending? The Impact of Prior Spending on Additional Unplanned Purchases
2021 · Yin-Hui Cheng, Shih-Chieh Chuang, et al. · Journal of Travel Research · 10
Framing makes tourists more environmentally conservative
2016 · Molly Chien-Jung Huang, Yin-Hui Cheng, et al. · Annals of Tourism Research · 10
Consistent price endings increase consumers perceptions of cheapness
2021 · Hui-Hsi Hung, Yin-Hui Cheng, et al. · Journal of Retailing and Consumer Services · 9
The impact of the opinions of others on variety‐seeking behavior
2013 · Shih‐Chieh Chuang, Yin‐Hui Cheng, et al. · Journal of Applied Social Psychology · 8
A Comparison Between the Effect of Emotional Certainty and Uncertainty on Coping Strategies
2010 · Yin-Hui Cheng, Fu-Yung Kuan, et al. · Social Behavior and Personality An International Journal · 8
The longer the better? The impact of online review length on tourist trust and visit intention
2023 · Chien-Jung Molly Huang, Shih-Chieh Chuang, et al. · Journal Of Vacation Marketing · 7
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Change in your wallet, change your choice: The effect of the change-matching heuristic on choice
2019 · Yin-Hui Cheng, Shih-Chieh Chuang, et al. · Journal of Retailing and Consumer Services · 7
The impact of purchase quantity on the compromise effect: The balance heuristic
2012 · Yin-Hui Cheng, Shin-Shin Chang, et al. · Judgment and Decision Making · 7
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Endowment Effect: Trading for Oneself Versus Trading for Others
2018 · Sui-Min Wang, Yin-Hui Cheng, et al. · Psychological Reports · 5
The effects of valence‐based and discrete emotional states on aesthetic response
2012 · Yin‐Hui Cheng · International Journal of Psychology · 4
Payment forms linked to consumer preferences for promotional offers: mediating and moderating factors
2025 · Chien-Jung Molly Huang, Shih-Chieh Chuang, et al. · International Journal of Bank Marketing · 3
The influence of price location on reference-price ads
2022 · Yin-Hui Cheng, Shih-Chieh Chuang, et al. · Marketing Intelligence & Planning · 3
Works count: 44
Citation count: 565
H-index: 13
I10-index: 15
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