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Jiewei Cai
Institution:
Nanfang College Guangzhou
Observed institution:
Nanfang College Guangzhou
ORCID:
0000-0002-9505-5068
Observed ORCID:
0000-0002-9505-5068
OpenAlex ID:
A5026563666
Understanding the effect of TikTok marketing on user purchase behavior: a mixed-methods approach
2024
·
Hongbo Jiang
, Jiewei Cai
, et al.
·
Electronic Commerce Research
·
21
From emotional arousal to diminished cognitive control: How configurations of beauty streamer characteristics shape consumer impulse buying
2026
·
Hongbo Jiang
, Jiaming Zeng
, et al.
·
Journal of Retailing and Consumer Services
·
13
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Works count:
2
Citation count:
34
H-index:
2
I10-index:
2
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