Author

Samuel George Etuk

Observed names: Dr. Etuk, Samuel G., Dr. Samuel Etuk, ETUK, Samuel G., Etuk S.G., Etuk, S. G., Etuk, SG, Etuk, Samuel G., Etuk, Samuel George, Sam G. Etuk, Samuel Etuk, Samuel G Etuk, Samuel G. Etuk

Institution: University of Uyo

Observed institution: University of Uyo

ORCID: 0000-0002-2046-5783

Observed ORCID: 0000-0002-2046-5783

OpenAlex ID: A5026668272

Exploring the Role of Sustainability-Oriented Marketing Education in Promoting Consciousness for Sustainable Consumption

2022 · Agu Godswill Agu, Samuel G. Etuk, et al. · Sustainability · 28

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Marketing Strategies and Passengers' Adoption of Ride-hailing Services

2022 · Dr. Samuel Etuk, Edim Eka James, et al. · International Journal of Management & Entrepreneurship Research · 15

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Social Media Driven Marketing and Performance of Micro, Small and Medium Scale Enterprises in Akwa Ibom State, Nigeria

2022 · Sunday Ewah, Etuk, Samuel G., et al. · DOAJ (DOAJ: Directory of Open Access Journals) · 7

Entrepreneurial Marketing and Performance of Small and Medium Scale Enterprises in Akwa Ibom State

2024 · Samuel G Etuk, Nse-Obong Augustine Udoh, et al. · International Journal of Entrepreneurship Business and Creative Economy · 6

Determinants of Intentions towards Sustainable Consumption among University Students in Nigeria: The Role of Sustainability-oriented Marketing Education and Morality

2022 · Agu Godswill Agu, Samuel G. Etuk, et al. · African Journal of Business and Economic Research · 6

Medical Service Dimensions and Patient Satisfaction in Public Tertiary Hospitals in Akwa Ibom State, Nigeria

2023 · Jerome I.E., Etuk S.G., et al. · British Journal of Management and Marketing Studies · 4

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Customer Service Experience and the Reputation of Hotels in Uyo, Akwa Ibom State, Nigeria.

2020 · Uduak E. Joseph, Sam G. Etuk, et al. · International Journal of Research Publications · 4

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Two-Way Communication and Customer Loyalty

2018 · Samuel G. Etuk · Journal of Economics and Management Sciences · 4

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Physical Distribution Practices and Marketing Performance of Selected Fast Moving Consumer Goods Companies in South-South Region of Nigeria

2024 · Etuk, S. G., Usani, N. E., et al. · International Journal of Entrepreneurship and Business Innovation · 3

Healthcare Service Delivery and Patients’ Satisfaction in Public Hospitals in Akwa Ibom State

2024 · Etuk, S. G., Inwang, A. R., et al. · British Journal of Management and Marketing Studies · 2

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Packaging Attributes and Consumer Patronage of Cosmetics in Calabar Metropolis, Cross River State

2021 · Ezekiel Tom Ebitu, Samuel Etuk, et al. · Journal of Business and Management Studies · 2

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Customer Support Service and Customer Satisfaction of Pension Fund Administrators in Uyo, Akwa Ibom State

2025 · Nfawa E. Usani, Saviour S. Okon, et al. · Journal of Consumer Behavior Marketing and Management · 1

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Consumption Values and Green Purchase Behaviour among University of Uyo Students in Akwa Ibom State, Nigeria

2024 · Inwang, A. R., Usani, N. E., et al. · African Journal of Economics and Sustainable Development · 1

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Employees’ Assessment of Impact of Information Systems on Operational Efficiency of Insurance Companies

2024 · Uduakobong Inyang, Samuel G. Etuk, et al. · Inverge Journal of Social Sciences · 1

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Examining Operation-based Tangibilization Factors and Their Impact on Patronage of Telecommunication Products in Akwa Ibom State, Nigeria: a Multiple Regression Analysis

2023 · Aniediabasi James Udom, Samuel G. Etuk · Business Organizations and Society · 1

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Authentic Brand Activism, and Consumer Loyalty to Sustainable Food Brands in Lagos Metropolis, Nigeria

2025 · Samuel G. Etuk, Martin Ikechukwu Kanu, et al. · African Journal of Management and Business Research

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The Use of E-Marketing Channels and Customer Satisfaction in Uyo Metropolis, Akwa Ibom State, Nigeria

2024 · Samuel Etuk, Ini Udoh, et al. · Advances in Networks

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Horizontal Acquisition and Effectiveness of Manufacturing Firms in Nigeria: A Case of Nigerian Breweries Plc. and Sona Breweries

2024 · Etuk, Samuel George, Obialor, Donatus Chukwuemeka · International Journal of Finance and Management in Practice (IJFMP)

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Electronic Invoicing and Cost Control in Hotel Industry in Akwa Ibom State, Nigeria: A Case Study of Havilla Towers and Hotels Uyo

2024 · Etuk, Samuel George, Obialor, Donatus Chukwuemeka · International Journal of Economic Development Research and Investment (IJEDRI)

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Adoption of Quantitative Methods on Commercial Banks Operations in Nigeria.

2023 · Etim Osim Etim, Isaac Ayanyinka Ayandele, et al. · Scientific Research Journal of Economics and Business Management

Working conditions and Human Capital Flight Intentions among Medical Doctors in Federal Tertiary Healthcare Institutions in South-South Nigeria

2023 · Samuel G. Etuk, Orok A. Imagha, et al. · European Journal of Business and Innovation Research

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Entrepreneurship: The Thrust for Sustainable Development for Nigeria: An Empirical Analysis.

2022 · Etim Osim Etim, Isaac Ayanyinka Ayandele, et al. · Scientific Research Journal of Economics and Business Management

Integrated Marketing Communication and Marketing Performance of Hotels in Calabar, Cross River State

2021 · Usani, NE, Etuk, SG, et al. · World Academics Journal of Management

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Perceived airfare fairness and patronage of domestic airlines in Nigeria.

2018 · Kenneth C. Adiele, Sam G. Etuk · DOAJ (DOAJ: Directory of Open Access Journals)

Works count: 28

Citation count: 86

H-index: 5

I10-index: 2