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Weizhe Mu

Observed names: Mu Weizhe, Weizhe  Mu
Observed institution: Harbin University of Commerce
ORCID: 0000-0003-3239-5716
Observed ORCID: 0000-0003-3239-5716
OpenAlex ID: A5026723951
The impact of characteristic factors of the direct-to-consumer marketing model on consumer loyalty in the digital intermediary era
2024 · Weizhe Mu, Yating Yi · Frontiers in Psychology · 31
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A Big Data-based Prediction Model for Purchase Decisions of Consumers on Cross-border E-commerce Platforms
2019 · Weizhe Mu · Journal Européen des Systèmes Automatisés · 17
Analysis and Warning Model of Logistics Risks of Cross‐Border E‐Commerce
2022 · Weizhe Mu · Discrete Dynamics in Nature and Society · 14
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The Impact of Social Media Advertising Features of Emerging Direct-to-Consumer Brands on Consumer Loyalty
2024 · Weizhe Mu, Yating Yi · SSRN Electronic Journal · 3
Consumer Loyalty in the Digital Intermediary Era--Model
2024 · Weizhe  Mu, Yating Yi · PsycTESTS Dataset · 1
Research on the cooperation between supply chain enterprises based on game theory
2011 · Mu Weizhe · MSIE 2011 · 1
Research on the Product Family Structure for Apparel Mass Customization
2008 · Weizhe Mu · Journal of Harbin University of Commerce · 1
The running model and the optimized method of the clothing agile supply chain under the mass customization
2010 · Mu Weizhe, Qu Zhihua · International Conference on Logistics Systems and Intelligent Management
Works count: 8
Citation count: 68
H-index: 3
I10-index: 3
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