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Madhava Priya Dananjayan

Observed name: Madhava Priya Dananjayan
Institution: Loyola College
ORCID: 0000-0002-3146-7653
Observed ORCID: 0000-0002-3146-7653
OpenAlex ID: A5026763774
Augmented reality in modern marketing: The ultimate solution to engage the digitally overwhelmed, budget-conscious audience?
2023 · Sridevi Gopakumar, Madhava Priya Dananjayan · Journal of Information Technology Teaching Cases · 18
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It Must Be Excellent If an Instagram Star Endorses It, Right? Inquiring About the Parasocial Interactions and Online Purchase Intention
2024 · Sridevi Gopakumar, Madhava Priya Dananjayan · Business Perspectives and Research · 15
Money in the age of bits and bytes: Technology in reshaping finance
2023 · Madhava Priya Dananjayan, Sridevi Gopakumar, et al. · Journal of Information Technology Teaching Cases · 12
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Unleashing the algorithmic frontier: Navigating the impact of algo trading on investor portfolios
2023 · Madhava Priya Dananjayan, Sridevi Gopakumar, et al. · Journal of Information Technology Teaching Cases · 8
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Innovative strategy in e-grocery: The future of retail outlets?
2023 · Sridevi Gopakumar, Madhava Priya Dananjayan · Journal of Information Technology Teaching Cases · 6
Can nature sell beauty? Historicising cosmetic advertising and its modern greenwashing parallels
2025 · Sridevi Gopakumar, Madhava Priya Dananjayan · Journal of Historical Research in Marketing · 4
What’s in a face? Exploring the democratisation of brand building through faceless marketing strategies
2025 · Sridevi Gopakumar, Madhava Priya Dananjayan · Journal of Brand Management · 2
Metaversal Real Estate Dynamics: The MRED Framework for Informed Decision-making in Virtual Space
2024 · Sridevi Gopakumar, Madhava Priya Dananjayan · Abhigyan · 1
FinTech Paving the Way for Sustainable Social Entrepreneurship: India's Journey Towards SDG Achievement
2023 · Madhava Priya Dananjayan, Sridevi Gopakumar, et al. · Advances in finance, accounting, and economics book series · 1
Decoding Digital Learning Outcomes Among Diverse Learners: A Study on the Effects of MOOCs
2023 · Abisha Aseervatham, Madhava Priya Dananjayan · International Journal of Virtual and Personal Learning Environments · 1
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Metaverse engagement: A case study on brand strategies and outcomes in the digital frontier
2023 · Sridevi Gopakumar, Madhava Priya Dananjayan · JIMS8M The Journal of Indian Management & Strategy · 1
Innovative Finance for Resilient Agriculture
2026 · Sijo Mathew, Madhava Priya Dananjayan, et al. · Wiley eBooks
Electrified Attitudes, but Unplugged Behavior? Smart Ai Technological Thrust in the Ev Consumer Intent
2026 · Sijo Mathew, Madhava Priya Dananjayan, et al. · Acta Innovations
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Financial Intermediation and Renewable Energy Growth in India: an Analysis of Investment Channels
2026 · Sijo Mathew, Madhava Priya Dananjayan · SMART Journal of Business Management Studies
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The Purchase Paralysis Paradox : When Greenwashing Backfires in Gamified Choice
2026 · Sridevi Gopakumar, Madhava Priya Dananjayan, et al. · Indian Journal of Marketing
Fintech Alchemy: Transforming Finance, Unraveling Endurance, and Charting Future Horizons
2025 · Parthasarathi Narayanasamy, Madhava Priya Dananjayan · JIMS8M The Journal of Indian Management & Strategy
FOMOphobia: The Psychological Drivers of OTT Media Consumption Through Social Comparison, Self-Esteem, and Anxiety
2024 · Sridevi Gopakumar, Madhava Priya Dananjayan · Advances in multimedia and interactive technologies book series
Digital Marketing in a New Age Economy
2018 · Indira Ananth, Madhava Priya Dananjayan · Advances in business strategy and competitive advantage book series
Works count: 18
Citation count: 69
H-index: 5
I10-index: 3
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