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Ritu Mehta

Observed names: Mehta Ritu, Mehta, Ritu
ORCID: 0000-0001-5311-1757
Observed ORCID: 0000-0001-5311-1757
OpenAlex ID: A5026897994
Understanding perceived retail crowding: A critical review and research agenda
2013 · Ritu Mehta · Journal of Retailing and Consumer Services · 138
The impact of perceived crowding on consumers' store patronage intentions: Role of optimal stimulation level and shopping motivation
2012 · Ritu Mehta, Narendra K Sharma, et al. · Journal of Marketing Management · 104
Consumer preferences for wine attributes in an emerging market
2017 · Ritu Mehta, Nivedita Bhanja · International Journal of Retail & Distribution Management · 68
Consumer decision making styles in developed and developing markets: A cross-country comparison
2016 · Ritu Mehta, Gagan Dixit · Journal of Retailing and Consumer Services · 55
A typology of Indian hypermarket shoppers based on shopping motivation
2013 · Ritu Mehta, Narendra K. Sharma, et al. · International Journal of Retail & Distribution Management · 47
Gender-based differences in consumer decision-making styles: implications for marketers
2020 · Ritu Mehta · DECISION · 40
Food advertising targeting children in India: Analysis and implications
2020 · Ritu Mehta, Apoorva Bharadwaj · Journal of Retailing and Consumer Services · 25
Developing a marketing framework for the bottom of the pyramid consumers
2020 · Mahima Mathur, Ritu Mehta, et al. · Journal of Advances in Management Research · 25
Brand development and entrepreneur’s role in small businesses
2021 · Ashwini Kumar Tewary, Ritu Mehta · Journal of Research in Marketing and Entrepreneurship · 22
Redesigning after-sales service: Impact on incumbent product distribution channels
2020 · Ritu Mehta, Karthikeyan Balakumar · Journal of Retailing and Consumer Services · 21
The effects of food anthropomorphism on consumer behavior: A systematic literature review with integrative framework and future research directions
2023 · Ria Mishra, Ritu Mehta · Appetite · 20
Annihilating or perpetuating the gender stereotype? An analysis of Indian television advertisements
2017 · Apoorva Bharadwaj, Ritu Mehta · DECISION · 16
Work‐family conflict among women executives in service sector: an empirical study
2006 · H.S. Sandhu, Ritu Mehta · Journal of Advances in Management Research · 14
Size of wallet estimation: Application of K-nearest neighbour and quantile regression
2021 · Aashish Jhamtani, Ritu Mehta, et al. · IIMB Management Review · 10
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Exploring the Urban BoP Market
2018 · Mahima Kaura Mathur, Ritu Mehta, et al. · Emerald Group Publishing Limited eBooks · 9
It is better with a shade of blue! Consumer evaluation of unisex extension of brands
2022 · Nivedita Bhanja, Ritu Mehta · International Journal of Consumer Studies · 8
Career advancement challenges for women executives in the service sector
2007 · H.S. Sandhu, Ritu Mehta · Journal of Advances in Management Research · 7
Developing a Model for Use of Fear Appeals for Countering Vaccine Hesitancy in Intercultural Contexts
2025 · Apoorva Bharadwaj, Ritu Mehta · Vikalpa The Journal for Decision Makers · 4
Embracing the organic way: is consumer preference the same for all brands?
2020 · Ritu Mehta, Sanket Agrawal · International Journal of Retail & Distribution Management · 4
Personal and Organizational Correlates Affecting Attitudes of Women Executives Towards Their Job
2007 · H.S. Sandhu, Ritu Mehta · Global Business Review · 4
Time pressure and shopping behaviour in retailing: a review and research agenda
2026 · Bibek Guha Sarkar, Ritu Mehta · Spanish Journal of Marketing - ESIC · 3
Vakrangee: changing lives in rural India
2022 · Ritu Mehta, Mahima Mathur · Emerald Emerging Markets Case Studies · 3
Anthropomorphizing personal goals as dependent persons empowers consumer goal pursuit
2025 · Ria Mishra, Ritu Mehta, et al. · Journal of Consumer Psychology · 2
Marketing and economics of energy drinks
2025 · Ritu Mehta · Elsevier eBooks · 1
More Than Just a Healthy Face: Anthropomorphism of Healthy Food Stimulates Healthier Subsequent Food Choices
2026 · Ria Mishra, Ritu Mehta, et al. · SSRN Electronic Journal
Works count: 31
Citation count: 650
H-index: 13
I10-index: 14
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