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Evert de Haan

Observed names: De Haan, Evert, Evert De Haan, de Haan, Evert
ORCID: 0000-0002-4243-5171
Observed ORCID: 0000-0002-4243-5171
OpenAlex ID: A5027135622
Device Switching in Online Purchasing: Examining the Strategic Contingencies
2018 · Evert de Haan, P.K. Kannan, et al. · Journal of Marketing · 192
The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework
2015 · Evert de Haan, Thorsten Wiesel, et al. · International Journal of Research in Marketing · 173
The predictive ability of different customer feedback metrics for retention
2015 · Evert de Haan, Peter C. Verhoef, et al. · International Journal of Research in Marketing · 145
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Winning your customers’ minds and hearts: Disentangling the effects of lock-in and affective customer experience on retention
2022 · Lily Gao, Evert de Haan, et al. · Journal of the Academy of Marketing Science · 54
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Unstructured data research in business: Toward a structured approach
2024 · Evert de Haan, Manjunath Padigar, et al. · Journal of Business Research · 36
Targeting online display ads: Choosing their frequency and spacing
2018 · Steffen Försch, Evert de Haan · International Journal of Research in Marketing · 25
Digital knowledge engineering for strategy development
2024 · Arnd Vomberg, Evert de Haan, et al. · Journal of Business Research · 24
Mobile platform expansion: How does it affect the incumbent food delivery app and other sales channels?
2024 · Wei Liu, Sha Zhang, et al. · Journal of Retailing · 15
The Drivers and Consequences of Ad Blocking: A Self-Filtering Mechanism That Increases Ad Effectiveness
2023 · Evert de Haan · Journal of Interactive Marketing · 11
Which Advertising Forms Make a Difference in Online Path to Purchase
2013 · Evert de Haan, Thorsten Wiesel, et al. · University of Groningen research database (University of Groningen / Centre for Information Technology) · 9
The combined effect of regulators’ and retailers’ actions to stimulate consumer participation in retail energy markets
2023 · Hester M. Huisman, Evert de Haan, et al. · Energy Policy · 6
Customer Feedback Metrics for Marketing Accountability
2021 · Evert de Haan, Peter C. Verhoef, et al. · Emerald Group Publishing Limited eBooks · 6
Attribution Modeling
2022 · Evert de Haan · Springer eBooks · 5
Uplift modeling with quasi-loss-functions
2024 · Jinping Hu, Evert de Haan, et al. · Data Mining and Knowledge Discovery · 4
Location still matters: How geographic proximity between customers shapes repeat purchase behavior in online food delivery services
2025 · Ruichen Ge, Evert de Haan, et al. · Journal of Retailing · 2
There Is No Single Best Measure of Your Customers
2013 · Evert de Haan, Peter C. Verhoef, et al. · University of Groningen research database (University of Groningen / Centre for Information Technology) · 2
The impact of energy retailers’ loyalty programmes on the effectiveness of regulation of retail energy markets
2026 · Hester M. Huisman, Evert de Haan, et al. · Journal of Regulatory Economics · 1
How Researchers’ Analytical Decisions Impact Brand Price Elasticity Estimates: Insights from A Many-Analyst Study
2026 · Oliver Koll, Hannes Datta, et al.
How Researchers’ Analytical Decisions Impact Brand Price Elasticity Estimates: Insights from A Many-Analyst Study
2026 · Oliver Koll, Hannes Datta, et al.
Grid-aware EV charging and future-proof grid design: policy decision-making by a Dutch DSO
2025 · Cihan Gercek, Jur Erbrink, et al. · IET conference proceedings.
Listening to Your Customer’s Heart or Head? Uncovering the Trade-Offs between Customer Experience and Lock-In
2022 · Xuehui Lily Gao, Evert de Haan, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science
Advertising and Targeting: Who to Target When, Where and With What?
2019 · Evert de Haan, Rene Laub
Creating, managing and monitoring customer value in the on- and offline world
2016 · Evert de Haan · University of Groningen research database (University of Groningen / Centre for Information Technology)
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Gebruik van customer feedback metrics door dienstverleners
2014 · Evert de Haan, Peter Verhoef, et al. · Maandblad Voor Accountancy en Bedrijfseconomie
Customer Feedback Metrics: De voorspellende kracht van klanttevredenheid, NPS en andere metrics
2014 · Evert de Haan, Peter C. Verhoef, et al. · University of Groningen research database (University of Groningen / Centre for Information Technology)
Works count: 33
Citation count: 713
H-index: 9
I10-index: 9
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