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Amrul Asraf Mohd‐Any

Observed names: Amrul Asraf, Amrul Asraf Mohd Any, Amrul Asraf Mohd-Any
ORCID: 0000-0002-9112-2905
Observed ORCID: 0000-0002-9112-2905
OpenAlex ID: A5027197035
Constructing online switching barriers: examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers
2016 · Ezlika Ghazali, Bang Nguyen, et al. · Electronic Markets · 123
Measuring Users’ Value Experience on a Travel Website (e-Value)
2014 · Amrul Asraf Mohd-Any, Heidi Winklhofer, et al. · Journal of Travel Research · 113
Validating a consumer-based service brand equity (CBSBE) model in the airline industry
2020 · Moniruzzaman Sarker, Amrul Asraf Mohd-Any, et al. · Journal of Retailing and Consumer Services · 65
To fly or not to fly? An empirical study of trust, post-recovery satisfaction and loyalty of Malaysia Airlines passengers
2019 · Amrul Asraf Mohd-Any, Dilip S. Mutum, et al. · Journal of Service Theory and Practice · 55
Conceptualising consumer-based service brand equity (CBSBE) and direct service experience in the airline sector
2018 · Md Moniruzzaman Sarker, Amrul Asraf Mohd-Any, et al. · Journal of Hospitality and Tourism Management · 47
The Influence of Financial Literacy, Risk Aversion and Expectations on Retirement Planning and Portfolio Allocation in Malaysia
2017 · Nurul Shahnaz Mahdzan, Amrul Asraf Mohd-Any, et al. · Gadjah Mada International Journal of Business · 47
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Food choice motives of different ethnics and the foodies segment in Kuala Lumpur
2014 · Amrul Asraf Mohd-Any, Nurul Shahnaz Mahdzan, et al. · British Food Journal · 40
Understanding users' switching intention of cloud storage services: A push‐pull‐mooring framework
2023 · Amrul Asraf Mohd‐Any, Moniruzzaman Sarker, et al. · Journal of Consumer Behaviour · 20
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Antecedents of Consumer-based Electronic Retail Brand Equity: an Integrated Model
2018 · Muhammad Mohsin Butt, Yu Yingchen, et al. · Asian Academy of Management Journal · 9
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Young adults' perceptions of online service quality
2016 · Amrul Asraf Mohd Any, Nurul Shahnaz Mahdzan, et al. · International Journal of Electronic Marketing and Retailing · 9
Social Media Agencies and Clients: A Resource Integration Approach
2021 · Ahsan Naeem Lone, Amrul Asraf Mohd-Any, et al. · Journal of Business-to-Business Marketing · 6
Does patient empowerment matter in building loyalty?
2021 · Amrul Asraf Mohd‐Any, Meenatharisni Sundramohana, et al. · International Journal of Consumer Studies · 6
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Avoidance of sponsored posts on consumer-generated content: a study of personal blogs
2018 · Dilip S. Mutum, Ezlika M. Ghazali, et al. · The Bottom Line Managing Library Finances · 6
Value Evaluation of Customer Experience Using Consumer Generated Content
2012 · Shilpa Iyanna, Carmela Bosangit, et al. · RePEc: Research Papers in Economics · 6
Online purchasing: the role of web experience factors
2019 · Amrul Asraf Mohd Any, Philip J. Kitchen, et al. · International Journal of Electronic Marketing and Retailing · 2
Online purchasing: the role of web experience factors
2019 · Noor Akma Mohd Salleh, Norbani Che Ha, et al. · International Journal of Electronic Marketing and Retailing · 2
Case Study 1: Co-creating Value with Online Banking Services: The Case of Maybank
2016 · Nurul Shahnaz Mahdzan, Amrul Asraf Mohd-Any, et al. · Springer eBooks · 2
From Emotions to Impulse: A Serial Mediation Approach in TikTok Live Commerce
2026 · Amrul Asraf Mohd-Any, Moniruzzaman Sarker, et al. · ASIA MARKETING JOURNAL · 1
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Elderly Consumers’ Online Grocery Shopping Continuance After COVID-19: A Combined Importance-Performance Map Analysis (cIPMA) Method
2025 · Amrul Asraf Mohd-Any, Moniruzzaman Sarker, et al. · International Journal of Human-Computer Interaction · 1
From Sustainability Claims to Continued Patronage: Evidence from UNIQLO Consumers in Japan
2026 · Amrul Asraf Mohd-Any, Moniruzzaman Sarker, et al. · Asian Journal of Business and Accounting
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User Cloud Storage Service Switching Intention--Model
2024 · Amrul Asraf Mohd-Any, Moniruzzaman Sarker, et al. · PsycTESTS Dataset
Influence of Overall Satisfaction, Recovery Satisfaction, and Trust on Purchase Intention--Model
2019 · Amrul Asraf Mohd-Any, Dilip S. Mutum, et al. · PsycTESTS Dataset
Case Study 11: Prince Court Medical Centre (PCMC): The Hospital with a 5-Star Hotel-Like Experience and Beyond
2016 · Amrul Asraf Mohd-Any, Nurul Shahnaz Mahdzan · Springer eBooks
Customer participation in value creation in internet-based self-service technology (ISST) environment
2011 · Mohd Any, Amrul Asraf · Nottingham ePrints (University of Nottingham)
Works count: 25
Citation count: 561
H-index: 9
I10-index: 8
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