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Devika Vashisht

Observed name: Devika Vashist
ORCID: 0000-0002-1738-2688
Observed ORCID: 0000-0002-1738-2688
OpenAlex ID: A5027752723
What we know and need to know about the gamification of advertising
2019 · Devika Vashisht, Marla B. Royne, et al. · European Journal of Marketing · 69
Advergame speed influence and brand recall: The moderating effects of brand placement strength and gamers’ persuasion knowledge
2016 · Devika Vashisht, Marla B. Royne · Computers in Human Behavior · 62
Are you able to recall the brand? The impact of brand prominence, game involvement and persuasion knowledge in online – advergames
2017 · Devika Vashisht, Sreejesh S. Pillai · Journal of Product & Brand Management · 48
The consumer perception and purchasing attitude towards organic food: a critical review
2022 · Arijit Roy, Arpita Ghosh, et al. · Nutrition & Food Science · 44
Effect of nature of the game on ad-persuasion in online gaming context
2017 · Devika Vashisht, Sreejesh S. · Internet Research · 44
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers: moderating roles of game-product congruence and persuasion knowledge
2015 · Devika Vashisht, Sreejesh S. · Young Consumers Insight and Ideas for Responsible Marketers · 43
Effect of game-interactivity and congruence on presence and brand attitude
2017 · Devika Vashisht, Abhishek Chauhan · Marketing Intelligence & Planning · 37
Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
2015 · Devika Vashisht, Sreejesh S · Journal of Indian Business Research · 35
The effect of novelty in in-game advertising: examining the moderating role of interactivity and congruency
2021 · Devika Vashisht · Journal of Research in Interactive Marketing · 32
Effect of product involvement and brand prominence on advergamers’ brand recall and brand attitude in an emerging market context
2017 · Devika Vashist · Asia Pacific Journal of Marketing and Logistics · 32
Effect of interactivity and congruence on brand advocacy and brand acceptance
2019 · Devika Vashisht · Arts and the Market · 23
How gamers process in-game brand placements under different game-involvement conditions
2017 · Devika Vashisht · Management Research Review · 19
Are they really persuaded with the brand embedded in the game?
2016 · Devika Vashisht, Sreejesh S. Pillai · Journal of Research in Interactive Marketing · 16
Engaging and Entertaining Customers: Gamification in Interactive Marketing
2023 · Devika Vashisht · Springer eBooks · 15
Game-speed influence and brand attitude: mediating role of thought favorability in in-game advertising
2018 · Devika Vashisht, Surinder Mohan · Arts and the Market · 13
Effect of advergames on customers brand memory persuasive intent and brand attitude an empirical study in Indian context
2015 · Devika Vashisht · Shodhganga · 13
Socio-economic-environmental challenges at himachal villages: findings from five unnat bharat abhiyan adopted villages
2024 · Arpita Ghosh, Puneet Sharma, et al. · GeoJournal · 12
In-game advertising: the role of newness congruence and interactivity
2020 · Devika Vashisht, HFO Surindar Mohan, et al. · Spanish Journal of Marketing - ESIC · 12
Thought favorability: mediating role in fit and brand advocacy
2021 · Devika Vashisht, HFO Surindar Mohan, et al. · Arts and the Market · 10
Experience in financial services: a bibliometric analysis and thematic content analysis
2023 · Dhananjay Bapat, Devika Vashisht · Journal of Financial Services Marketing · 7
In-Game Advertising: Role of Virtual Reality and Persuasion Knowledge
2024 · Devika Vashisht · Journal of Computer Information Systems · 4
The effect of nature of online advergames on gamers' ad-persuasion: moderating roles of game-involvement and need for cognition
2016 · Devika Vashisht, S. Sreejesh · International Journal of Internet Marketing and Advertising · 3
Roles of cognition demand and advertising literacy in advergames
2024 · Devika Vashisht · Arts and the Market · 2
The Impact of Game-Specific Factors on Brand Recall and Brand Attitude
2020 · Devika Vashisht · Turk Turizm Arastirmalari Dergisi · 1
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Loving Online Games: The Role of Uniqueness, Need for Cognition, and Love for Playing Online Games on In- Game Advertising
2026 · Devika Vashisht, Marla Royne Stafford · AIS Transactions on Human-Computer Interaction
Works count: 28
Citation count: 596
H-index: 14
I10-index: 19
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