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S. Jayakrishnan
Observed names:
Jayakrishnan S,
Jayakrishnan S.
Institution:
Bharathidasan University
Observed institutions:
Prin. L. N. Welingkar Institute of Management Development and Research,
Bharathidasan University,
Indian Institute of Management Mumbai
ORCID:
0000-0003-3729-3209
Observed ORCID:
0000-0003-3729-3209
OpenAlex ID:
A5028543771
Creating Brand Identity Using Human Senses
2013
·
Jayakrishnan S
·
SSRN Electronic Journal
·
10
Artificial Intelligence (AI) in Retailing- A Systematic Review and Research Agenda
2022
·
Jayakrishnan S
·
SSRN Electronic Journal
·
7
Understanding the Role of Consumer Factors and Store Factors in Private Label Purchase
2016
·
Jayakrishnan S.
, Rekha D. Chikhalkar
, et al.
·
International Journal of Business and Management
·
6
Neuromarketing: Its Potential Role in Indian Rural Markets
2014
·
Jayakrishnan S
·
SSRN Electronic Journal
·
3
Rebuilding the Trust: Maggi Way
2018
·
Jayakrishnan S
·
South Asian Journal of Business and Management Cases
·
2
Measuring Factors Determining Private Label Purchase
2016
·
S. Jayakrishnan
, Rekha D. Chikhalkar
, et al.
·
SSRN Electronic Journal
·
2
Creating a Sensory Airline Brand: Singapore Airlines
2024
·
Jayakrishnan S.
·
SAGE Publications: SAGE Business Cases Originals eBooks
·
1
Creating a Sustainable Future: An Arabian Dream
2023
·
Jayakrishnan S
·
SAGE Publications: SAGE Business Cases Originals eBooks
·
1
The downfall of fairness era - road ahead for HUL’s Dove, Fair and Lovely
2021
·
Jayakrishnan S.
·
The CASE Journal
·
1
Determinants of private label purchase in food category - role of product, consumer and store factors
2016
·
S. Jayakrishnan
, Rekha D. Chikhalkar
, et al.
·
International Journal of Management Concepts and Philosophy
·
1
E-Retailing in India: Opportunities and Challenges
2015
·
S. Jayakrishnan
·
SSRN Electronic Journal
·
1
Samocha’s storm in the cup
2026
·
Jayakrishnan S
, Shivendra Gupta
·
Emerald Emerging Markets Case Studies
IPR of Lays variety potato – Is it a matter of public or private interests?
2023
·
Jayakrishnan S
·
Emerald Emerging Markets Case Studies
What is There in pH?: A Soap Opera
2022
·
S. Jayakrishnan
·
Emerging Economies Cases Journal
Swiggy: Changing Business Strategy in Times of Crisis
2021
·
S. Jayakrishnan
·
SAGE Publications: SAGE Business Cases Originals eBooks
Neuroscience Methods and Its Emerging Applications in Marketing –a Review
2021
·
S. Jayakrishnan
·
SSRN Electronic Journal
Rebuilding the Trust: Maggi Way
2018
·
S. Jayakrishnan
·
SSRN Electronic Journal
Understanding Private Label Purchase in Breakfast Cereals and Snacks
2015
·
Jayakrishnan S
, Rekha Chikhalkar
, et al.
·
SSRN Electronic Journal
Changing Retail Environment in India - Impact of Government Policy on Organized and Unorganized Retail Sector
2013
·
Jayakrishnan S.
·
SSRN Electronic Journal
FDI in Indian Retail: A Critical Analysis of Government Policy and Future Orientation
2013
·
Jayakrishnan S.
·
SSRN Electronic Journal
Factors Moderating Private Label Purchase
2012
·
S. Jayakrishnan
, Ranjan Chaudhuri
, et al.
·
SSRN Electronic Journal
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Works count:
21
Citation count:
35
H-index:
3
I10-index:
1
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