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Author

Heba E. Hassan

Institution: Suez University
Observed institution: Suez University
ORCID: 0000-0001-7224-3755
Observed ORCID: 0000-0001-7224-3755
OpenAlex ID: A5028798491
Does country culture influence consumers' perceptions toward mobile banking? A comparison between Egypt and the United States
2019 · Heba E. Hassan, Van R. Wood · Telematics and Informatics · 168
The impact of the E- CRM (expected security and convenience of website design) on E- loyalty field study on commercial banks
2019 · Hadeer Helal M. Rashwan, Abdelaty Lasheen M. Mansi, et al. · Journal of Business & Retail Management Research · 35
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The role of mobile shopping service quality in enhancing customers M-satisfaction, M-loyalty, and E-word of mouth
2024 · Heba E. Hassan · Future Business Journal · 29
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Social Media Advertising Features that Enhance Consumers’ Positive Responses to Ads
2024 · Heba E. Hassan · Journal of Promotion Management · 17
Exploring electronic -loyalty antecedents in Egyptian commercial banks; Electronic customer relationship management and banking electronic satisfaction
2020 · Hadeer Helal M. Rashwan, Abdelaty L. M. Mansi, et al. · Journal of Business & Retail Management Research · 5
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Exploring factors that enhance customer engagement with social commerce
2025 · Heba E. Hassan · Spanish Journal of Marketing - ESIC · 3
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Acceptance of mobile health services in emerging markets: a study of Egyptian consumers
2024 · Heba E. Hassan, Suzanne C. Makarem, et al. · International Journal of Business and Emerging Markets · 2
Works count: 7
Citation count: 259
H-index: 5
I10-index: 4
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