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Abir Zouari

ORCID: 0000-0002-1205-890X
Observed ORCID: 0000-0002-1205-890X
OpenAlex ID: A5028855871
Uncovering institutional orientation as a new strategic orientation in industrial marketing
2018 · Damien Chaney, François A. Carrillat, et al. · Industrial Marketing Management · 32
The effect of financial liberalization on banking sector stability
2016 · Mekki Hamdaoui, Abir Zouari, et al. · International Review of Applied Economics · 16
Utilizing blockchain-based traceability to mitigate greenwashing
2025 · Imen Charfi, Abir Zouari, et al. · Management Decision · 11
Institutional orientation–export performance relationship in B2B contexts: examination of its facilitating and boundary conditions
2025 · Abir Zouari, Damien Chaney, et al. · Journal of Business and Industrial Marketing · 4
Delving into the Dark Side of Artificial Intelligence in Green Marketing
2024 · Samia Dalhoum, Abir Zouari, et al. · Lecture notes in business information processing · 4
Institutional orientation: Definition, measure, and impact on export performance
2021 · Abir Zouari, Damien Chaney · Recherche et Applications en Marketing (English Edition) · 3
Adopting AI-Generated Videos in Advertising: Insights from Tunisian Agencies
2025 · Abir Zouari, Samia Dalhoum, et al. · Journal of African Business · 2
The Impact of Institutional Orientation on Export Performance: Mediating Role of Firm Innovativeness
2024 · Abir Zouari, Romdhane Khemakhem · Thunderbird International Business Review · 2
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Investigating Brand Hate Towards Smartphone Brands: Tunisian Consumer Perspectives
2025 · Zeineb Farhat, Abir Zouari, et al. · Corporate Reputation Review · 1
Metaverse as the New Challenge of Tourism in the Phygital Age: State of the Art and Research Agenda
2024 · Sawssen Ayadi, Abir Zouari · Advances in e-business research series · 1
L’orientation institutionnelle : définition, mesure et impact sur la performance à l’export
2021 · Abir Zouari, Damien Chaney · Recherche et Applications en Marketing (French Edition) · 1
Works count: 11
Citation count: 77
H-index: 4
I10-index: 3
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