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Author

Mengjiao Yin

Observed name: Yin, Mengjiao
Observed institution: Wuxi Taihu University
ORCID: 0009-0001-7701-0392
Observed ORCID: 0009-0001-7701-0392
OpenAlex ID: A5028932072
Consumer Attitudes Towards GenAI Advertisements: A Multi-Experiment Comparative Study Based on Engagement
2024 · Mengjiao Yin, Biao Ma, et al. · Journal of Cases on Information Technology · 13
Dual G.R.E.E.N circle: a mechanism and practical framework for promoting green consumption embedding generative AI
2025 · Mengjiao Yin, Wei Xu, et al. · Environmental Research Communications · 6
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Manual Label and Machine Learning in Clustering and Predicting Student Performance: A Practice Based on Web-Interactive Teaching Systems
2024 · Mengjiao Yin, Hengshan Cao, et al. · International Journal of Web-Based Learning and Teaching Technologies · 6
Can a Mystical Experience be Emulated by AI-Generated Rationality?
2025 · Mengjiao Yin · International Journal of Human-Computer Interaction · 5
Are Digital Offspring Closer than Biological Offspring?—A Study on the Factors Influencing the Intention to Use AI Kinship Companion Customization Products
2025 · Mengjiao Yin, Zuhong Yu, et al. · International Journal of Human-Computer Interaction · 5
Spacial Information Improves Modeling Accuracy in Predicting Student Performance: A Practice With Attention-Based Graphic Convolutional Network
2024 · Mengjiao Yin, Biao Ma, et al. · International Journal of Web-Based Learning and Teaching Technologies · 4
Are green influencers persuasive among eco-content followers on China's major social media platforms? An exploration of emotions, attitudes, and discourse
2026 · Mengjiao Yin, Lian Wang, et al. · Acta Psychologica · 3
What If Grave Speaks: Factors Influencing the Adoption of Digital Immortality Technologies Based on Generative AI
2026 · Mengjiao Yin, Jinjia Gui, et al. · International Journal of Human-Computer Interaction · 3
Work for self or others? Two different kinds of burnout in China
2025 · Mengjiao Yin, Yingying Xia · PLoS ONE · 2
Data-Mining of Social Media Users with Embedding Techniques and Neural Network
2024 · Hengshan Cao, Mengjiao Yin, et al. · IEEE Advanced Information Management, Communicates, Electronic and Automation Control Conference (IMCEC) · 2
Personalized advertisement push method based on semantic similarity and data mining
2021 · Mengjiao Yin · International Conference on Inventive Research in Computing Applications (ICIRCA) · 2
Dual Interactive Construction Circles: A Framework of Virtual Intimacy
2025 · Mengjiao Yin, Kunlan Feng, et al. · SocArXiv (OSF Preprints) · 1
Automatic Feature Engineering: Getting an Insight of Consumers’ Attitudes towards AI-Generated Advertising
2024 · Mengjiao Yin · IEEE Advanced Information Technology, Electronic and Automation Control Conference (IAEAC) · 1
Rethinking Impulsivity in Consumer Behavior: An Adaptive Learning Perspective
2026 · Mengjiao Yin · Journal of Consumer Behaviour
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The Discursive Ripples of Human-AI Interaction: A Three-Case Observation Based on Social Distance Theory
2026 · Mengjiao Yin, Wei Wang, et al. · SAGE Open
From “I created this” to “I love this”: How interactivity and output diversity shape continuance intention in GenAI-enabled product customization
2026 · Qin Zhang, Zhizhou Li, et al. · Acta Psychologica
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From Boring Classroom to Engaging Game: A Multi-Agent Ad-Planning Training System
2026 · Mengjiao Yin, Chenyang Liu
Discourse, sentiment, and resonance of workplace burnout on Chinese social media: A computational analysis
2026 · Mengjiao Yin, Yingying Xia · PLoS ONE
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Individualized Cognitive Modeling: A Dialectical Framework for Rethinking AI Sociality
2026 · Mengjiao Yin
What drives generational differences in subjective well-being? A machine learning study of Chinese migrant workers in the Yangtze River Delta
2026 · Wei Xu, Zhihui Xian, et al. · Acta Psychologica
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Jump Into Comics: Can Reader-AI Interaction Boost Willingness to Pay
2026 · Mengjiao Yin · International Journal of Human-Computer Interaction
I Buy What I Smell: Extended Typology of Situational Memory
2026 · Mengjiao Yin, Qin Zhang, et al. · Journal of Consumer Behaviour
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Green Influence: experiment & survey
2026 · Chenyang Liu, Mengjiao Yin · OSF Preprints (OSF Preprints)
Computational Burnout
2026 · Mengjiao Yin
Student AI Control
2026 · Mengjiao Yin
Works count: 32
Citation count: 53
H-index: 5
I10-index: 1
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