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Sureerut Inmor

Observed names: Inmor, Sureerut, Sureerut Inmor Sureerut Inmor
ORCID: 0000-0002-2938-0495
Observed ORCID: 0000-0002-2938-0495
OpenAlex ID: A5028960091
Unveiling the metaverse: The mediating role of social interaction in enhancing tourism experiences
2024 · Sureerut Inmor, Khahan Na-Nan, et al. · Journal of Open Innovation Technology Market and Complexity · 29
Exploring the digital marketing potential and needs for digital marketing capabilities of service sector MSMEs in Thailand
2024 · Nachayapat Cuijten, Sukontip Wongpun, et al. · Journal of Business Economics and Management · 24
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The role of smart green tourism technologies in shaping tourist intentions: Balancing authenticity and sustainability in natural tourism
2025 · Sureerut Inmor, Khahan Na-Nan, et al. · Environmental Challenges · 22
Unlocking economic potential: Digital transformation, business resilience, and Thailand's local digital economy
2026 · Sureerut Inmor, Khahan Na-Nan, et al. · Social Sciences & Humanities Open · 7
Enhancing digital intelligence among Thai seniors: developing and validating the digital intelligence quotient scale
2024 · Sirinya Wiroonrath, Khahan Na-Nan, et al. · Kybernetes · 6
Factors influencing technical competencies in digital marketing of MSMEs in wholesale and retail sectors: the mediating role of core competencies
2025 · Nathamon Buaprommee, Nachayapat Cuijten, et al. · Verslas teorija ir praktika · 5
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The Influence of Supportive Organizational Climate on Employees’ Innovation Behavior: The Mediating Role of Team Engagement and Work Engagement
2024 · Liping Song, Sureerut Inmor, et al. · WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS · 3
Driving sustainability in emerging economies: Leadership, culture, and knowledge management in environmental performance
2025 · Nhatphaphat Juicharoen, Khahan Na-Nan, et al. · International Journal of Information Management Data Insights · 2
Impact of Social Media Marketing on Brand Loyalty in Chinese Local Cosmetics Industry: The Mediating Role of Customer Engagement
2024 · Yingxi Liu, Sureerut Inmor, et al. · Academic Journal of Interdisciplinary Studies · 2
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Burn-out Syndrome and Innovative Work Behavior as a Result of Cyberloafing:
2020 · Sureerut Inmor, Rungsan Suwannahong · 2
Cryptocurrency Adoption among Generation X: The Mediating Role of Cashless Payment Acceptance in Thailand
2026 · Sukontip Wongpun Sukontip Wongpun, Athanasios Podaras Athanasios Podaras, et al. · GLOBAL BUSINESS & FINANCE REVIEW · 1
Dual-pathway mechanisms of green technology acceptance and sustainable agricultural practice: capability and motivational evidence from Thailand
2026 · Kanakarn Phanniphong, Sureerut Inmor, et al. · Journal of Agribusiness in Developing and Emerging Economies
Green leadership in the food industry influences performance through resilience and environmental dynamics
2025 · Sirinya Wiroonrath, Kanakarn Phanniphong, et al. · Discover Sustainability
Influence of travel application usage on tourist online shopping appraisal
2024 · Sureerut Inmor, Athanasios Podaras, et al. · Journal of Infrastructure Policy and Development
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The effect of combined brand-generated and user-generated content on positive consumer response - evidence from Pathum thani province, Thailand.
2023 · Inmor, Sureerut, Wongpun, Sukontiip · Figshare
Cryptocurrency Acceptance by Generation X- Thailand
2023 · Wongpun, Sukontiip, Inmor, Sureerut · Figshare
ปัจจัยที่มีความสัมพันธ์กับการตัดสินใจสั่งอาหารโดยใช้แอปพลิเคชัน บริการส่งอาหารของผู้สูงอายุในจังหวัดปทุมธานี
2022 · Wongkhamsay, Wanwisa, Inmor, Sureerut, et al. · Strategic Perspectives on Business and Marketing Management
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การวิเคราะห์ปัจจัยที่มีผลต่อระดับความรู้ของนักศึกษา
2020 · Inmor, Sureerut · SUTHIPARITHAT JOURNAL
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Works count: 18
Citation count: 103
H-index: 5
I10-index: 3
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