Author

Jeongmin Ham

Observed name: Ham, Jeongmin

Institution: University of Florida

Observed institutions: University of Florida, The University of Texas at Austin

ORCID: 0000-0002-7024-7557

Observed ORCID: 0000-0002-7024-7557

OpenAlex ID: A5029340155

Virtual humans as social actors: Investigating user perceptions of virtual humans’ emotional expression on social media

2024 · Jeongmin Ham, Sitan Li, et al. · Computers in Human Behavior · 150

The “Mixed” Reality of Virtual Brand Endorsers: Understanding the Effect of Brand Engagement and Social Cues on Technological Perceptions and Advertising Effectiveness

2023 · Jeongmin Ham, Sitan Li, et al. · Journal of Interactive Advertising · 99

Social media users’ affective, attitudinal, and behavioral responses to virtual human emotions

2023 · Sitan Li, Jeongmin Ham, et al. · Telematics and Informatics · 67

Advertising Artificial Intelligence (AI) Agents: The Effects of Social Presence, Sincerity, and Social Benefit Appeals

2024 · Y. Greg Song, Jeongmin Ham, et al. · Journal of Interactive Advertising · 21

Are Virtual Influencers More Effective In Real-World Advertisement Settings? The Impact of Product Type and Social Cues On Consumers’ Perceptions and Behaviors

2024 · Jeongmin Ham, Sitan Li, et al. · Journal of Advertising Research · 17

From Toddler to Teen: A Virtual Influencer’s Bit to Byte Growing-up Narrative Effect on Ad Engagement and Consumer Perceptions and Brand Choice Behavior

2025 · Matthew S. Eastin, Jeongmin Ham, et al. · Journal of Advertising · 6

Quest for connection: Motives and gamified approaches to continued and compulsive dating app engagement

2025 · Vincent J. Cicchirillo, Abby Hendricks Salopek, et al. · Atlantic Journal of Communication · 6

Do You Think I’m Real? A Mixed Reality Approach to the Effects of the Virtual Influencer Engagement on Attitude and Brand Attachment: An Abstract

2023 · Jeongmin Ham, Pratik Shah, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 4

Exploring different virtual influencer types in green marketing: The roles of anthropomorphism, warmth, competence, and discomfort

2026 · Hayoung Sally Lim, Jeongmin Ham · Journal of Marketing Communications · 1

Expanding the Influencer Spectrum: How Influencer and Product Type Interact to Shape Purchase Intentions Through the Mediating Roles of Expectancy Violation, Source and Message Credibility

2026 · Hyunji Kim, Jeongmin Ham, et al. · Journal of Interactive Advertising · 1

Too real for comfort? The impact of social cues and human-like behaviour dynamics in virtual influencer marketing on consumers’ perceptions and attitudes

2026 · Jeongmin Ham, Sitan Li, et al. · Journal of digital & social media marketing. · 1

When Virtual Influencers Cross Relational Boundaries: Expectancy Violation, Mind Perception, and Consumer Responses

2026 · Faren Karimkhan, Yang Feng, et al. · International Journal of Human-Computer Interaction

When Virtual Influencers Cross Relational Boundaries: Expectancy Violation, Mind Perception, and Consumer Responses

2026 · Faren Karimkhan, Yang Feng, et al. · Figshare

Virtual Influencer Marketing

2025 · Jeongmin Ham, Matthew S. Eastin · Springer eBooks

Social media storytelling for virtual influencers and virtual brand endorsers: understanding the psychological and advertising effects of narrative transportation and suspension of disbelief

2024 · Ham, Jeongmin

Works count: 15

Citation count: 373

H-index: 6

I10-index: 5