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Samuel Adeyinka-Ojo

Observed names: Adeyinka-Ojo, Samuel, S Adeyinka-Ojo, S. Adeyinka-Ojo, S.F. Adeyinka-Ojo, Samuel Folorunso A Adeyinka-Ojo, Samuel Folorunso ADEYINKA-OJO, Samuel Folorunso Adeyinka-Ojo, Samuel Folorunso Adeyinka‐Ojo
ORCID: 0000-0003-3123-7273
Observed ORCID: 0000-0003-3123-7273
OpenAlex ID: A5029358912
Hospitality and tourism education in an emerging digital economy
2020 · Samuel Adeyinka-Ojo, Sean Lee, et al. · Worldwide Hospitality and Tourism Themes · 120
A strategic framework for analysing employability skills deficits in rural hospitality and tourism destinations
2018 · Samuel Adeyinka-Ojo · Tourism Management Perspectives · 80
A Framework for Rural Tourism Destination Management and Marketing Organisations
2014 · Samuel Folorunso Adeyinka-Ojo, Catheryn Khoo-Lattimore, et al. · Procedia - Social and Behavioral Sciences · 77
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Slow food events as a high yield strategy for rural tourism destinations: The case of Bario, Sarawak
2013 · Samuel Folorunso Adeyinka‐Ojo, Catheryn Khoo‐Lattimore · Worldwide Hospitality and Tourism Themes · 41
Intention to use determinants of AI chatbots to improve customer relationship management efficiency
2024 · Mahadi Hasan Miraz, Abba Ya’u, et al. · Cogent Business & Management · 31
Slow tourism: experiences and mobilities
2013 · Samuel Folorunso Adeyinka-Ojo · Anatolia · 25
Disruptive Digital Innovation and Sharing Economy in Hospitality and Tourism Destination
2019 · S Adeyinka-Ojo, S K Abdullah · IOP Conference Series Materials Science and Engineering · 21
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Case Studies Approach in Tourism Destination Branding Research
2014 · S.F. Adeyinka-Ojo, V. Nair, et al. · SHS Web of Conferences · 16
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Digital literacy, marketing ability and tourist healthcare facilities influence tourists' intention to visit Asian countries through the moderation of AI
2025 · Mahadi Hasan Miraz, Md Karim Rabiul, et al. · Worldwide Hospitality and Tourism Themes · 15
Exploring digital storytelling contexts from cultural heritage for effective tourism destinations marketing: A study on Sarawak, Malaysia
2026 · Qin Yi Lee, Chai Lee Goi, et al. · Journal of Destination Marketing & Management · 11
PRISMA statement and thematic analysis framework in hospitality and tourism research
2021 · Adeyinka-Ojo, Samuel · Digital Commons - University of South Florida (University of South Florida) · 8
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Developing a Rural Tourism Destination Brand Framework from the Perspective of a Relationship-Based Approach
2020 · Samuel Adeyinka-Ojo · IntechOpen eBooks · 6
Digital Storytelling and Cultural Heritage in Sarawak Destination
2024 · Qin Yi Lee, Andreas H. Zins, et al. · BIMP-EAGA Journal for Sustainable Tourism Development · 5
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The role of regional foods and food events in rural destination development: the case of Bario, Sarawak
2016 · Samuel Adeyinka-Ojo, Catheryn Khoo‐Lattimore · Pure (Coventry University) · 5
Black on Brown: Research Paradoxes for Black Scholars Working in Ethnic Communities
2018 · Samuel Adeyinka-Ojo, Catheryn Khoo-Lattimore · Perspectives on Asian tourism · 4
Rural tourism destination accessibility: Exploring the stakeholders’ experience
2016 · S. Adeyinka-Ojo, V. Nair · CRC Press eBooks · 4
COVID-19 Pandemic and Adoption of Digital Technology in Learning and Teaching
2020 · Abayomi Oluwaseyi Ikumoro, Samuel Adeyinka-Ojo · 3
Constructing a brand for rural tourism destination: Hard and soft factors attractions
2015 · S Adeyinka-Ojo, V Nair · CRC Press eBooks · 3
Effectiveness and learning outcomes of hybrid learning in Malaysian undergraduate courses
2025 · Adamu Abbas Adamu, Malini Sathappan, et al. · Asian Education and Development Studies · 2
Digital Technology Praxis and Sharing Economy in the Hospitality and Tourism Industry
2020 · Abayomi Oluwaseyi Ikumoro, Samuel Adeyinka-Ojo, et al. · 2
A Strategic Framework for Managing the Challenges of Developing Rural Tourism Destination Branding
2018 · Samuel Adeyinka-Ojo · Advances in marketing, customer relationship management, and e-services book series · 2
Understanding the destination branding strategies for hospitality and tourism engagement in an intelligent rural community
2018 · Samuel Adeyinka-Ojo, Vikneswaran Nair · Routledge eBooks · 2
Exploring consumer behaviour at slow food festivals in rural destinations
2017 · Samuel Adeyinka-Ojo, Catheryn Khoo-Lattimore · Routledge eBooks · 2
Exploring the Critical Success Factors of Developing a Brand for Rural Tourism Destination
2015 · Samuel Folorunso Adeyinka-Ojo, Vikneswaran Nair, et al. · Advanced Science Letters · 2
The Making of “authentic” Tourism Experience: the Case of Bario, Sarawak
2013 · Samuel Folorunso Adeyinka-Ojo, Catheryn Khoo-Lattimore · BIMP-EAGA Journal for Sustainable Tourism Development · 2
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Works count: 41
Citation count: 494
H-index: 10
I10-index: 10
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