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Pei Mey Lau
Observed name:
Lau Pei Mey
Institution:
Wawasan Open University
Observed institution:
Wawasan Open University
ORCID:
0000-0002-8787-803X
Observed ORCID:
0000-0002-8787-803X
OpenAlex ID:
A5029372897
Tailoring the digital pitch: gender-specific strategies for maximizing social media ad impact on purchase intention
2025
·
Lee Heng Wei
, Tan Kian Lam
, et al.
·
Asia-Pacific Journal of Business Administration
·
16
Research note – Sensational museums on TikTok: reaching young virtual tourists with short videos
2024
·
Pei Mey Lau
, Jessica Sze Yin Ho
, et al.
·
Consumer Behavior in Tourism and Hospitality
·
12
Understanding User Engagement in Museum TikTok Videos by Exploring Multimodal Cues
2024
·
Zi Yan Jane Chek
, John See
, et al.
·
3
Case 7: TikTok Tales: Unravelling the Penang State Museum’s Content Strategy for Enhanced Audience Engagement
2024
·
Jessica Sze Yin Ho
, Pei Mey Lau
, et al.
·
Business Cases Review
·
1
Service Quality : A Study Of The Hospitality Industry In Malaysia
2005
·
Pei Mey Lau
·
Siti Hasmah Digital Library-MMU Institutiona Repository (Multimedia University)
·
1
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Works count:
5
Citation count:
33
H-index:
3
I10-index:
2
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