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Marion Garnier

Assessing the Societal Impact of Research: The Relational Engagement Approach
2016 · Julie L. Ozanne, Brennan Davis, et al. · Journal of Public Policy & Marketing · 184
Smart technologies and shopping experience: Are gamification interfaces effective? The case of the Smartstore
2017 · Ingrid Poncin, Marion Garnier, et al. · Technological Forecasting and Social Change · 151
Case study—Embodied virtual agents: An analysis on reasons for failure
2012 · Mohammed Slim Ben Mimoun, Ingrid Poncin, et al. · Journal of Retailing and Consumer Services · 145
Animated conversational agents and e-consumer productivity: The roles of agents and individual characteristics
2016 · Mohammed Slim Ben Mimoun, Ingrid Poncin, et al. · Information & Management · 139
The avatar in marketing: Synthesis, integrative framework and perspectives
2013 · Marion Garnier, Ingrid Poncin · Recherche et Applications en Marketing (English Edition) · 52
L’avatar en marketing: synthèse, cadre intégrateur et perspectives
2013 · Marion Garnier, Ingrid Poncin · Recherche et Applications en Marketing (French Edition) · 28
L'expérience sur un site de vente 3D. Le vrai, le faux et le virtuel : à la croisée des chemins
2010 · Ingrid Poncin, Marion Garnier · Management & Avenir · 25
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The savvy French consumer: a cross-cultural replication
2009 · Marion Garnier, Emma K. Macdonald · Journal of Marketing Management · 21
My Little Box, Oh My Little Box A Video-Netnographic Study On The Expression Of Values In Subscription-Based E-Commerce
2015 · Mohamed Slim Ben Mimoun, Marion Garnier, et al. · Journal of Applied Business Research (JABR) · 20
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Do enriched digital catalogues offer compelling experiences, beyond websites? A comparative analysis through the IKEA case
2019 · Marion Garnier, Ingrid Poncin · Journal of Retailing and Consumer Services · 15
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Avatar Identification on a 3D Commercial Website: Gender Issues
2012 · Ingrid Poncin, Marion Garnier · Journal of Virtual Worlds Research · 15
Determinants of e-consumer productivity in product retrieval on a commercial website: An experimental approach
2014 · Mohamed Slim Ben Mimoun, Marion Garnier, et al. · Information & Management · 13
Immersion in a new commercial virtual environment: The role of the avatar in the appropriation process
2012 · Ingrid Poncin, Marion Garnier · ACR North American Advances · 12
Search engine loyalty: considering the commitment-loyalty link from a hedonic versus utilitarian perspective
2008 · Marion Garnier · International Journal of Internet Marketing and Advertising · 10
Rethinking the impact of interactive technologies on the retailing experience: Synthesis, conceptual approach, and research agenda
2022 · Xingming Yang, Marion Garnier · Recherche et Applications en Marketing (English Edition) · 8
A Merchant Virtual Universe as an Innovative Retail Setting: A Dynamic Perspective on the Immersion Process
2015 · Ingrid Poncin, Marion Garnier, et al. · Advances in e-business research series · 7
To be or not to be? Virtual experience and immersion on a 3D commercial web site
2010 · Marion Garnier, Ingrid Poncin · ACR North American Advances · 7
Behind the virtual scenes: marketing management perspectives on the strategic use of virtual influencers
2025 · Alexandra Polyakova, Marion Garnier, et al. · Journal of Marketing Management · 6
WITHDRAWN: Case study: Embodied virtual agents: An analysis on reasons for failure
2012 · Mohammed Slim Ben Mimoun, Ingrid Poncin, et al. · Journal of Retailing and Consumer Services · 4
Pourquoi payer dans un jeu par navigateur gratuit ? Motivations à jouer et achat d’objets virtuels
2016 · Marion Garnier, Guillaume Prostak · Management & Avenir · 3
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Commentaire sur « Look up ! Cinq propositions de recherche pour repenser le marketing dans une société post-croissance » : contribution du Discours lacanien à un marketing plus responsable
2024 · Marion Garnier, David Gotteland · Recherche et Applications en Marketing (French Edition) · 2
Repenser l’impact des technologies interactives sur l’expérience de distribution. Synthèse, approche conceptuelle et agenda de recherche
2022 · Xingming Yang, Marion Garnier · Recherche et Applications en Marketing (French Edition) · 2
Improving Consumer Performance and Perceived Service Quality in a New Type of Commercial Environment in 3D, Thanks to Embodied Virtual Sales Agents
2013 · Ben Mimoun Mohamed Slim, Garnier Marion, et al. · IGI Global eBooks · 2
Identification to the Avatar in a Commercial 3D Virtual World : A Dynamic Perspective
2013 · Ingrid Poncin, Marion Garnier · Digital Access to Libraries · 2
A Merchant Virtual Universe as an Innovative Retail Setting: A Dynamic Perspective on the Immersion Process
2018 · Ingrid Poncin, Marion Garnier, et al. · IGI Global eBooks · 1
Works count: 54
Citation count: 878
H-index: 12
I10-index: 14
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