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Author

Insiya Abbas

Institution: Bahria University
Observed institution: Bahria University
ORCID: 0009-0009-3663-5407
Observed ORCID: 0009-0009-3663-5407
OpenAlex ID: A5029641454
Impact of Employer Branding, Social Media Marketing & EWOM on Consumer Online Purchase Intention with Mediation of Brand Trust
2023 · Insiya Abbas, Ubedullah Amjad Ali · International Journal of Trends and Innovations in Business & Social Sciences · 7
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Examining the Influence of Reverse Logistics on Firm Performance: A Case Study from Karachi, Pakistan
2023 · Muhammad Abdullah Idrees, Insiya Abbas, et al. · Journal of Education and Social Studies · 4
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The Nexus Between Sustainable Business Performance and Green HRM in Mediation with Green Innovation & Moderation of Organizational Support & Data-driven Culture
2025 · Insiya Abbas, Ayesha Khan, et al. · Market Forces
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Factors Affecting the Online Hotel Reservation – A Multiple Regression Analysis
2022 · Sayma Zia, Ayesha Khan, et al. · Journal of Business and Social Review in Emerging Economies
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Impact Factors on Internal Audit Quality of Businesses the Case Study of Karachi Pakistan
2021 · Muhammad Abdullah Idrees, Ayesha Khan, et al. · Journal of Accounting and Finance in Emerging Economies
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Works count: 7
Citation count: 11
H-index: 2
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