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Author

Marion Garaus

Observed names: Garaus, Marion, Marion, Garaus
ORCID: 0000-0002-3180-703X
Observed ORCID: 0000-0002-3180-703X
OpenAlex ID: A5029726479
Using blockchain to signal quality in the food supply chain: The impact on consumer purchase intentions and the moderating effect of brand familiarity
2022 · Horst Treiblmaier, Marion Garaus · International Journal of Information Management · 279
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The influence of blockchain-based food traceability on retailer choice: The mediating role of trust
2021 · Marion Garaus, Horst Treiblmaier · Food Control · 194
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Cognitive fit, retail shopper confusion, and shopping value: Empirical investigation
2014 · Marion Garaus, Udo Wagner, et al. · Journal of Business Research · 127
Store Design and Visual Merchandising: Creating Store Space That Encourages Buying
2011 · Claus Ebster, Marion Garaus · 79
The role of time convenience and (anticipated) emotions in AR mobile retailing application adoption
2023 · Gaukhar Chekembayeva, Marion Garaus, et al. · Journal of Retailing and Consumer Services · 75
Tourism-Induced Place Change: The Role of Place Attachment, Emotions, and Tourism Concern in Predicting Supportive or Oppositional Behavioral Responses
2020 · Lidija Lalicic, Marion Garaus · Journal of Travel Research · 68
Retail shopper confusion: Conceptualization, scale development, and consequences
2016 · Marion Garaus, Udo Wagner · Journal of Business Research · 68
Emotional targeting using digital signage systems and facial recognition at the point-of-sale
2021 · Marion Garaus, Udo Wagner, et al. · Journal of Business Research · 61
Let me entertain you – Increasing overall store satisfaction through digital signage in retail waiting areas
2019 · Marion Garaus, Udo Wagner · Journal of Retailing and Consumer Services · 57
The impact of the COVID-19 pandemic on tourists’ air travel intentions: The role of perceived health risk and trust in the airline
2022 · Marion Garaus, Melánia Hudáková · Journal of Air Transport Management · 55
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Shoppers' acceptance and perceptions of electronic shelf labels
2016 · Marion Garaus, Elisabeth Wolfsteiner, et al. · Journal of Business Research · 54
The Effect of Media Multitasking on Advertising Message Effectiveness
2017 · Marion Garaus, Udo Wagner, et al. · Psychology and Marketing · 51
Confusion in internet retailing: causes and consequences
2018 · Marion Garaus · Internet Research · 49
One color fits all: product category color norms and (a)typical package colors
2019 · Marion Garaus, Georgios Halkias · Review of Managerial Science · 48
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Happy grocery shopper: The creation of positive emotions through affective digital signage content
2016 · Marion Garaus, Udo Wagner, et al. · Technological Forecasting and Social Change · 46
The unhealthy-tasty intuition for online recipes – When healthiness perceptions backfire
2020 · Marion Garaus, Lidija Lalicic · Appetite · 44
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Atmospheric harmony in the retail environment: Its influence on store satisfaction and re‐patronage intention
2016 · Marion Garaus · Journal of Consumer Behaviour · 42
The Impact of the Covid-19 Pandemic on Consumers' Intention to Use Shared-Mobility Services in German Cities
2021 · Marion Garaus, Christian Garaus · Frontiers in Psychology · 33
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Authenticity matters: investigating virtual tours’ impact on curiosity and museum visit intentions
2024 · Gaukhar Chekembayeva, Marion Garaus · Journal of Services Marketing · 31
Research Directions for Digital Signage Systems in Retail
2018 · Christine Bauer, Marion Garaus, et al. · Procedia Computer Science · 23
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The impact of corporate sustainability performance on advertising efficiency
2023 · Karl Weinmayer, Marion Garaus, et al. · OR Spectrum · 22
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Media multitasking, advertising appeal, and gender effects
2022 · Marion Garaus, Elisabeth Wolfsteiner · Review of Managerial Science · 21
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Innovating the experience economy: How novel technologies transform customer experiences
2025 · Marion Garaus, Horst Treiblmaier, et al. · Digital Business · 18
The unhealthy-tasty intuition in dining out situations: the role of health inferences and taste expectations
2023 · Marion Garaus, Elisabeth Wolfsteiner, et al. · Frontiers in Nutrition · 16
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Is texture the new taste? The effect of sensory food descriptors on restaurant menus on visit intentions
2023 · Marion Garaus, Christian Weismayer, et al. · British Food Journal · 13
Works count: 55
Citation count: 1,642
H-index: 21
I10-index: 26
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