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Smitha Girija

Observed name: Dr.Smitha Girija
ORCID: 0000-0001-6019-3922
Observed ORCID: 0000-0001-6019-3922
OpenAlex ID: A5029883165
Determining the causes of user frustration in the case of conversational chatbots
2024 · Sakhhi Chhabra, Vaishali Kaushal, et al. · Behaviour and Information Technology · 30
Exploring dimensions of the customer experience at budget hotels during the COVID-19 pandemic: a netnography approach
2022 · Smitha Girija, Devika Rani Sharma, et al. · Qualitative Market Research An International Journal · 15
Making frugal innovations inclusive: A gendered approach
2023 · Smitha Girija, Bidisha Banerji, et al. · Journal of Cleaner Production · 12
Factors influencing the intention to use co-working spaces in emerging markets: an analytic hierarchy process approach
2023 · Smitha Girija, Devika Rani Sharma, et al. · Property Management · 12
Mediating Role of Perceived Health Risk on Customer Experience and Customer Satisfaction: Evidence from the Airline Industry in India During COVID-19
2022 · Devika Rani Sharma, Smitha Girija, et al. · International Journal of Global Business and Competitiveness · 6
PDF
Gaming dependency among Indian adolescents: a phenomenological study
2016 · Anjali Malik, Rajeev Kumra, et al. · International Journal of Indian Culture and Business Management · 4
A conceptual model of customer engagement through mobile applications in India
2018 · Smitha Girija, Devika Rani Sharma · International Journal of Indian Culture and Business Management · 3
Faculty transformation for enhanced student learning: A structural equation modelling study on responsible management education in India
2025 · Bidisha Banerji, Smitha Girija, et al. · Journal of University Teaching and Learning Practice · 2
PDF
Role of COVID-19 Caller Tune and Intention to Get Vaccinated: An Application of the Health Belief Model
2024 · Oly Mishra, Smitha Girija, et al. · Journal of Creative Communications · 1
An investigation of factors influencing student satisfaction with MOOCs in the Indian higher education system
2023 · Devika Rani Sharma, Smitha Girija · International Journal of Business Information Systems · 1
Communicating bad news of COVID-19: An empirical study of patients’ preferences in India
2021 · Sakhhi Chhabra, Smitha Girija · Health Marketing Quarterly · 1
Behind the Façade: Genderwashing in Indian HEIs
2026 · Bidisha Banerji, Smitha Girija, et al. · International Social Science Journal
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Programming culture into smart cities: towards more inclusive smart cities
2026 · Parul Sinha, Sunrita Chaudhuri, et al. · Property Management
How an Emergency Enables Innovation: The Role of the Regulator
2026 · Saral  Mukherjee, Dr.Smitha Girija · SSRN Electronic Journal
Investments for Social Impact: Opportunities Beyond Profit
2026 · Bidisha Banerji, Sunrita Chaudhuri, et al. · Responsible leadership and sustainable management
Taught, Told or Taboo: Role of ‘Family’ in Financial Socialisation Among Transgender Youth
2025 · Smitha Girija, Bidisha Banerji, et al. · International Social Science Journal
PDF
Heritage tourism: authenticity vs sustainability in living museums
2025 · Gautam Agrawal, Smitha Girija, et al. · Journal of Tourism and Cultural Change
Customer Experience Using Gamification in E-Commerce: A Five-Factor Model Approach
2025 · Devika Rani Sharma, Dr.Smitha Girija · SSRN Electronic Journal
Customer Experience by Design or by Accident
2021 · Smitha Girija, Devika Rani Sharma · Emerald Group Publishing Limited eBooks
Supply Chain Leadership in Emerging Markets: Understanding the Role of Trust, Information Management, and Collaboration
2020 · Smitha Girija, Vandana Srivastava · Advances in logistics, operations, and management science book series
Works count: 20
Citation count: 87
H-index: 5
I10-index: 4
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