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Monika Rawal

Observed name: MONIKA RAWAL
Institution: Millsaps College
ORCID: 0000-0002-4504-6657
Observed ORCID: 0000-0002-4504-6657
OpenAlex ID: A5030187869
The journey from customer participation in service failure to co-creation in service recovery
2020 · Ramin Bagherzadeh, Monika Rawal, et al. · Journal of Retailing and Consumer Services · 132
Customer-brand disidentification: Conceptualization, scale development and validation
2021 · Nwamaka A. Anaza, José Luis Saavedra, et al. · Journal of Business Research · 66
Role of brand attachment in customers’ evaluation of service failure
2020 · Jose Luis Saavedra Torres, Monika Rawal, et al. · Journal of Product & Brand Management · 48
Do you want to be roasted? The boundaries of using dark humor as a brand-to-brand communication strategy
2023 · Jose Luis Saavedra Torres, Ashok Bhattarai, et al. · Journal of Research in Interactive Marketing · 27
The role of individualism, collectivism, and promotional reward type on consumer response to amplified word-of-mouth strategies
2024 · Monika Rawal, Jose Luis Saavedra Torres, et al. · Journal of Consumer Marketing · 23
Surreal Play Experience for Teaching Sales: Learning How to Ask the Right Questions
2021 · José Saavedra Torres, Monika Rawal · Marketing Education Review · 8
Gain vs. Loss Framing in Rational and Emotional Appeals: Effects on Consumer Attitudes, Reactance, and Brand Choice.
2026 · Monika Rawal, Mavis Adjei, et al. · Marketing Management Journal · 4
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Beyond the Facade: Exploring the Authenticity of Social Media Influencers and Its Influence on Consumer Brand Engagement and Advocacy
2025 · Neelotpaul Banerjee, Monika Rawal, et al. · Journal of Promotion Management · 4
The Role of Perceived Quality and Customer Self-Incongruence on Customer-Brand Disidentification
2023 · Jose L. Saavedra Torres, Ashok Bhattarai, et al. · Cuadernos de Gestión · 4
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Empathy for Emotional Advertisements on Social Networking Sites: The Role of Social Identity
2017 · MONIKA RAWAL, JOSE LUIS SAAVEDRA TORRES · Marketing Management Journal · 3
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Do not buy this! Strategic self-anticonformity as an advertising tool to increase attention and boost purchase intention
2024 · Monika Rawal, Jose L. Saavedra Torres, et al. · Journal of Global Scholars of Marketing Science · 2
Self-Construal and Willingness to Participation in Sharing Economy: An Abstract
2022 · Ashok Bhattarai, Maryam Farhang, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 2
Style of Thinking as Moderator of Drivers of Consumer Brand Identification: An Abstract
2017 · Jose Saavedra Torres, Omid Dadgar, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 2
Social Customer Relationship Management and Company Intervention: A Strategy to Build Trust: An Abstract
2018 · Monika Rawal, José Luis Saavedra · Developments in marketing science: proceedings of the Academy of Marketing Science · 1
Compromise and Attraction Effects under Interdependent and Independent Self-Construal
2017 · Ramin Bagherzadeh, Monika Rawal, et al. · Association of Marketing Theory and Practice Conference (AMTP) · 1
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The Moderating Effect of Failure Severity, Failure Stability and Self-Construal in Perceptions of Group Versus Individual Service Failure and Their Effects on Outcomes: An Abstract
2022 · Maryam Farhang, Ashok Bhattarai, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science
Customer-brand Disidentification Scale
2021 · Nwamaka A. Anaza, José Luis Saavedra, et al. · PsycTESTS Dataset
The Impact of Message Framing With Advertising Appeals on Consumer Attitudes and Brand Choice
2019 · Monika Rawal · OpenSIUC (Southern Illinois University Carbondale)
Effects of B2B Customers’ Perceived Benefits on Willingness to Disclose Information in an Online Exchange: An Abstract
2018 · José Luis Saavedra, Monika Rawal · Developments in marketing science: proceedings of the Academy of Marketing Science
Works count: 19
Citation count: 327
H-index: 6
I10-index: 5
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