Get started
Author

Nadjim Mkedder

Observed names: Mkedder, Nadjim, mkedder, N (via Mendeley Data), nadjim mkedder
ORCID: 0000-0002-4523-2038
Observed ORCID: 0000-0002-4523-2038
OpenAlex ID: A5030321008
Metaverse integration challenges: An in-depth ISM and MICMAC analysis
2023 · Nadjim Mkedder, Manish Das · Journal of Retailing and Consumer Services · 85
Determinants of virtual reality stores influencing purchase intention: An interpretive structural modeling approach
2024 · Nadjim Mkedder, Varsha Jain, et al. · Journal of Retailing and Consumer Services · 47
I will buy virtual goods if I like them: a hybrid PLS-SEM-artificial neural network (ANN) analytical approach
2023 · Nadjim Mkedder, Fatma Zeynep Özata · Journal of Marketing Analytics · 43
Exploring virtual goods purchase intentions: an integrated SEM-NCA approach in online gaming
2024 · Nadjim Mkedder, Mahmut Bakır, et al. · Central European Management Journal · 32
PDF
A Hybrid Analysis of Consumer Preference for Domestic Products: Combining PLS-SEM and ANN Approaches
2023 · Nadjim Mkedder, Mahmut Bakır · Journal of Global Marketing · 31
Investigating the Antecedents of Purchase Intention Toward Local Dairy Products: An Empirical Study Based on the SOR Model
2021 · Nadjim Mkedder, Mahmut Bakır, et al. · Central European Management Journal · 23
PDF
An Analysis of Factors Influencing Green Purchase Intention in Airlines: An Interpretive Structural Modeling Approach
2023 · Mahmut Bakır, Nadjim Mkedder · Advances in business strategy and competitive advantage book series · 10
Buying local: how functional values, social identity and gender shape consumer preferences in developed and emerging markets
2025 · Nadjim Mkedder, Manish Das, et al. · International Journal of Emerging Markets · 8
Mapping the Metaverse in Tourism and Hospitality: Systematic Review of Theory, Method, and Research Frontiers
2026 · Nadjim Mkedder, Mahmut Bakır · Journal of Travel Research · 4
AI-Enabled Co-Creation in Digital Travel: Cognitive and Emotional Drivers of Satisfaction
2026 · Yaser Al Dhabyani, Nadjim Mkedder, et al. · Services Marketing Quarterly · 4
Motivational Theory Perspective of Factors Influencing MOBA In–game Items Purchase: A Fuzzy DEMATEL Approach
2025 · Nadjim Mkedder, Mahmut Bakır, et al. · International Journal of Information Technology & Decision Making · 2
Determinants of Green Purchase Intentions in the Air Travel Industry: A Necessary Condition Analysis Approach
2024 · Nadjim Mkedder · Advances in marketing, customer relationship management, and e-services book series · 2
From experience to repurchase: how omnichannel retail shapes FMCG consumer behaviour
2026 · Nadjim Mkedder, Mahmut Bakır, et al. · Journal of Marketing Analytics · 1
Role of perceived value and emotions in shaping customer citizenship behavior in airlines: A dual-method approach using PLS-SEM and fsQCA
2026 · Mahmut Bakır, Nadjim Mkedder, et al. · Research in Transportation Business & Management
Leveraging Ai in Co-creation: Reducing Stress and Effort to Enhance Guest Satisfaction in the Hospitality Industry
2025 · Al-Dhabyani, Yaser; id_orcid 0000-0003-4648-6280, Arslan, Erdal, et al. · VU Research Portal
Works count: 17
Citation count: 292
H-index: 8
I10-index: 7
Year
Topic
Type