Author

Arunee Lertkornkitja

Observed name: Lertkornkitja, Arunee

Institution: Stamford International University

Observed institutions: Rajamangala University of Technology, Stamford International University, I-Shou University

ORCID: 0000-0002-2917-5715

Observed ORCID: 0000-0002-2917-5715

OpenAlex ID: A5030328431

Can Optimized Genetic Algorithms Improve the Effectiveness of Homestay Recommendation Systems in Smart Villages? A Case of Thailand

2024 · Pannee Suanpang, Pitchaya Jamjuntr, et al. · International Journal of Tourism Research · 11

Perceived Risk and Marketing Mix Influencing Generation Y Fashion Clothes Purchasing Decisions via Online Social Media

2023 · Tanompong Panich, Arunee Lertkornkitja, et al. · WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS · 3

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A comparative study of two Thai franchises in international expansion

2017 · Arunee Lertkornkitja · International Journal of Services Economics and Management · 3

A Conceptual Model Of Market Orientation And Knowledge Transfering In The Franchise System

2018 · Arunee Lertkornkitja · ASEAN/Asian Academic Society International Conference (AASIC) Proceeding Series (Indonesian Student Association in Thailand (Permitha)) · 1

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Thai Food Image and Tourist Behavioural Intentions: Exploring International Tourists’ Perceptions in Bangkok

2026 · Arunee Lertkornkitja, Chompunuch Jittithavorn, et al. · Hatyai Academic Journal

ปัจจัยที่ส่งผลการตัดสินใจซื้อแฟรนไชส์ของผู้สนใจจะเป็นแฟรนไชส์ซี

2025 · Lertkornkitja, Arunee · Journal of Business Administration and Social Sciences Ramkhamhaeng University

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กลยุทธ์การตลาดและการจัดการความเสี่ยงที่ส่งผลต่อการตัดสินใจซื้อสินค้าแฟชั่นของกลุ่มคนรุ่นใหม่ผ่านสื่อสังคมออนไลน์

2024 · Panich, Tanompong, Lertkornkitja, Arunee · Journal of MCU Social Science Review

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Book Review Product Management Donald R. Lehmann and Russell S. Winer, New York: McGraw-Hill Companies, 2005, 4th edition, 494pp, ISBN 007-123832-8

2018 · Arunee Lertkornkitja · NRCT Data Center

A Milestone in Sucessful Franchisor of Moly-care Car Care Company

2016 · Arunee Lertkornkitja, Wari Chokelumlerd · International Conference on Social Sciences/International Conference on Marketing

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Identity and Integration in the Asia-Pacific Region through the Prism of Tourism: Taiwan & Japan

2016 · Lin Fan, Lavanchawee Sujarittanonta, et al. · Nepalese Journal of Management Science and Research

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Works count: 10

Citation count: 18

H-index: 3

I10-index: 1