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La Toya Quamina

Observed names: Latoya Quamina, Quamina, L., Quamina, L.T., Quamina, La Toya
ORCID: 0000-0002-7840-6479
Observed ORCID: 0000-0002-7840-6479
OpenAlex ID: A5030668856
‘To trust or not to trust’: The impact of social media influencers on the reputation of corporate brands in crisis
2020 · Jaywant Singh, Benedetta Crisafulli, et al. · Journal of Business Research · 275
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Generative AI in Higher Education Assessments: Examining Risk and Tech-Savviness on Student’s Adoption
2024 · Yusuf Oc, Chahna Gonsalves, et al. · Journal of Marketing Education · 100
Competence is power: How digital influencers impact buying decisions in B2B markets
2022 · Benedetta Crisafulli, La Toya Quamina, et al. · Industrial Marketing Management · 89
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‘Corporate image at stake’: The impact of crises and response strategies on consumer perceptions of corporate brand alliances
2019 · Jaywant Singh, Benedetta Crisafulli, et al. · Journal of Business Research · 73
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‘Co-branding as a masstige strategy for luxury brands: Desirable or not?
2023 · La Toya Quamina, Melanie Tao Xue, et al. · Journal of Business Research · 71
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How Intensity of Cause-Related Marketing Guilt Appeals Influences Consumers: The Roles of Company Motive And Consumer Identification with the Brand
2019 · Jaywant Singh, Benedetta Crisafulli, et al. · Journal of Advertising Research · 36
The role of brand equity and crisis type on corporate brand alliances in crises
2019 · Jaywant Singh, Benedetta Crisafulli, et al. · European Management Review · 24
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Negative spill over effects in brand alliance crises
2023 · La Toya Quamina, Jaywant Singh · Public Relations Review · 11
Brand valuation: principles, applications and latest developments
2016 · Jaywant Singh, La Toya Quamina, et al. · Routledge eBooks · 7
Tackling global challenges through cause-related marketing : how brands should promote their support to social causes
2019 · Benedetta Crisafulli, Jaywant Singh, et al. · ePrints Soton (University of Southampton) · 2
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Ten Million Followers and Counting: How Digital Brand Alliances Between Online Influencers and Brands Impact Consumer Value: An Abstract Perceptions
2017 · Jaywant Singh, La Toya Quamina, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 2
Under a Cloud: The Impact of Corporate Reputation Harm on Brand Equity and Consumer Value Perceptions (An Abstract)
2017 · Jaywant Singh, Latoya Quamina, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 2
From Disruption to Design: Educator-Led Generative AI Learning Interventions in Marketing Education
2026 · La Toya Quamina, Rajab Ghandour, et al. · Marketing Education Review · 1
Marketing Education in the Age of Generative AI: Preparing Graduates for Human–AI Collaboration
2025 · Gonsalves, Chahna, Clancy, Michelle, et al. · Research Portal (King's College London) · 1
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Strategic brand alliances
2016 · Jaywant Singh, La Toya Quamina, et al. · ePrints Soton (University of Southampton) · 1
'Under a cloud' : the impact of corporate reputation harm on brand equity and consumer value perceptions
2016 · Singh, Jaywant, Quamina, La Toya, et al. · Research Repository (Kingston University London) · 1
Marketing Education in the Age of Generative AI: Preparing Graduates for Human–AI Collaboration:A White Paper for Marketing Educators, Programme Leaders, and Professional Bodies
2026 · Gonsalves, Chahna, Clancy, Michelle, et al. · Bristol Research (University of Bristol)
Consumer Perceptions of Corporate Brand Alliances--Model
2020 · Jaywant Singh, Benedetta Crisafulli, et al. · PsycTESTS Dataset
Negative spill over effects in corporate brand alliances in crisis
2019 · Quamina, La Toya, Singh, Jaywant · ePrints Soton (University of Southampton)
Reviving corporate reputation following a crisis:The impact of online influencer communications and affective displays on consumers
2018 · Benedetta Crisafulli, Jaywant Singh, et al. · Lancaster EPrints (Lancaster University)
Retrieving corporate reputation following a crisis : the impact of online communications and affective displays on consumers
2018 · Crisafulli, Benedetta, Singh, J., et al. · BIROn (Birkbeck, University of London)
10 Million Followers and Counting:How Digital Brand Alliances Between Online Influencers and Brands Impact Consumer Value
2018 · Jaywant Singh, La Toya Quamina, et al. · Lancaster EPrints (Lancaster University)
' 10 million followers and counting ': how digital brand alliances between online influencers and brands impact consumer value perceptions
2017 · Jaywant Singh, La Toya Quamina, et al. · Research Repository (Kingston University London)
'Brands that do not do good': the impact of corporate reputation harm on brand equity and consumer value perceptions
2016 · Jaywant Singh, Francesca Dall’Olmo Riley, et al. · Research Repository (Kingston University London)
Works count: 26
Citation count: 697
H-index: 8
I10-index: 8
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