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Dinka Zlateva

Observed names: DINKA ZLATEVA, Zlateva, Dinka, Златева, Динка
ORCID: 0000-0003-2227-7871
Observed ORCID: 0000-0003-2227-7871
OpenAlex ID: A5030792125
Digital Technologies as an Opportunity for Business Development
2023 · Vyara Kyurova, Dinka Zlateva, et al. · Entrepreneurship · 6
Digital Transformation of Marketing Communications
2020 · Dinka Zlateva · RePEc: Research Papers in Economics · 6
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Big Data World and the New Marketing Horizons
2021 · Dinka Zlateva · Revista Inclusiones · 3
Platform Economy as an Inevitable Development of Digital Business
2021 · Elena Stavrova, Dinka Zlateva, et al. · Entrepreneurship · 2
Need of knowledge in digital marketing in entrepreneurial activity
2019 · Vyara Kyurova, Dilyana Yaneva, et al. · Revista Inclusiones · 2
Online Marketing and Its Role in Promoting the Use of Banking Services
2016 · Dinka Zlateva · 2
Features of Pr and Need Their Construction of Creative Dialogue of Companies Brewing With the Audience
2012 · DINKA ZLATEVA · RePEc: Research Papers in Economics · 1
The Interactivity as the Main Factor, Forming the Internet Consumer Behavior. the Role of the Internet Motives in the Interactive Advertising Model
2005 · DINKA ZLATEVA · RePEc: Research Papers in Economics · 1
The impact of digital marketing on consumer attitudes and behavioural responses: The role of perceived value and financial considerations in the decision-making process
2026 · Ardian Durmishi, Eliona Gremi, et al. · Multidisciplinary Reviews
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The Role of Artificial Intelligence in the Transformation of Marketing Communications
2024 · Zlateva, Dinka, Pastarmadzhieva, Daniela, et al. · Bulgarian Portal for Open Science
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Влияние На Дигиталната Трансформация Върху Маркетинговите Комуникации
2022 · Златева, Динка · Bulgarian Portal for Open Science
Business Models of the Platform Economy (in the Context of Marketing, Finance and Tourism)
2021 · Zlateva, Dinka, Stavrova, Elena, et al. · Bulgarian Portal for Open Science
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Breaking the Norms of Bulgarian Language Online: Language Adaptation or Language Illiteracy
2021 · Milen Filipov, Dinka Zlateva · Bulgarski Ezik i Literatura-Bulgarian Language and Literature
The Digital Transformation in the Service of Business
2021 · Elena Stavrova, Dinka Zlateva, et al. · RePEc: Research Papers in Economics
Building Consumer Engagement Through Content Marketing
2021 · Dinka Zlateva · RePEc: Research Papers in Economics
Some Aspects of Storytelling as a Part of Content Marketing
2020 · Dinka Zlateva · RePEc: Research Papers in Economics
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Digital bank marketing in the context of the circular economy
2017 · Zlateva, Dinka, Stavrova, Elena, et al. · Bulgarian Portal for Open Science
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Innovative Aspects of Online Marketing
2017 · Zlateva, Dinka, Vladov, Radoslav · Bulgarian Portal for Open Science
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Entrepreneurship, Innovations and Online Marketing as Factors to Increase the Companies’ Competitivenes
2016 · Zlateva, Dinka, Atanasova, Ani, et al. · Bulgarian Portal for Open Science
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Financial innovations and banking value chain channels of distribution
2016 · Zlateva, Dinka, Stavrova, Elena · Bulgarian Portal for Open Science
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Strategies for Successful Online Product Positioning. Building Trust in Online Discourse
2015 · Zlateva, Dinka, Georgieva, Kremena · Bulgarian Portal for Open Science
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The role of off-line and online strategies for successful product positioning
2015 · D. E. Yaneva, Dinka Zlateva · Electronic Sumy State University Institutional Repository (Sumy State University)
Statå and Development of the Teoretical Thought on Public Relations in the Brewing Industry
2011 · DINKA ZLATEVA · RePEc: Research Papers in Economics
Works count: 24
Citation count: 25
H-index: 3
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