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Salma Karray

Observed name: SALMA KARRAY
Observed institution: Ontario Tech University
ORCID: 0000-0002-7094-7342
Observed ORCID: 0000-0002-7094-7342
OpenAlex ID: A5030841302
LightGBM: an Effective Decision Tree Gradient Boosting Method to Predict Customer Loyalty in the Finance Industry
2019 · Marcos Roberto Machado, Salma Karray, et al. · International Conference on Computer Science & Education (ICCSE) · 220
Could co-op advertising be a manufacturer's counterstrategy to store brands?
2006 · Salma Karray, Georges Zaccour · Journal of Business Research · 159
Assessing credit risk of commercial customers using hybrid machine learning algorithms
2022 · Marcos Roberto Machado, Salma Karray · Expert Systems with Applications · 129
A dynamic model for advertising and pricing competition between national and store brands
2007 · Salma Karray, Guiomar Martín-Herrán · European Journal of Operational Research · 115
Fighting store brands through the strategic timing of pricing and advertising decisions
2018 · Salma Karray, Guiomar Martín-Herrán · European Journal of Operational Research · 98
Cooperative advertising in a supply chain with retail competition
2014 · Salma Karray, Saman Hassanzadeh Amin · International Journal of Production Research · 91
Effectiveness of Coop Advertising Programs in Competitive Distribution Channels
2007 · SALMA KARRAY, GEORGES ZACCOUR · International Game Theory Review · 86
Vendor Management Inventory with consignment contracts and the benefits of cooperative advertising
2018 · Pietro De Giovanni, Salma Karray, et al. · European Journal of Operational Research · 77
Cooperative promotions in the distribution channel
2014 · Salma Karray · Omega · 72
Periodicity of pricing and marketing efforts in a distribution channel
2013 · Salma Karray · European Journal of Operational Research · 66
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A Differential Game of Advertising for National and Store Brands
2005 · Salma Karray, Georges Zaccour · Springer eBooks · 58
The effectiveness of movie trailer advertising
2015 · Salma Karray, Lidia Debernitz · International Journal of Advertising · 57
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Cooperative advertising for competing manufacturers: The impact of long-term promotional effects
2016 · Salma Karray, Guiomar Martín-Herrán, et al. · International Journal of Production Economics · 51
The impact of a store brand introduction in a supply chain with competing manufacturers: The strategic role of pricing and advertising decision timing
2021 · Salma Karray, Guiomar Martín-Herrán · International Journal of Production Economics · 49
Should companies jointly promote their complementary products when they compete in other product categories?
2016 · Salma Karray, Simon P. Sigue · European Journal of Operational Research · 46
Effectiveness of retail joint promotions under different channel structures
2010 · Salma Karray · European Journal of Operational Research · 39
Offline retailers expanding online to compete with manufacturers: Strategies and channel power
2018 · Salma Karray, Simon Pierre Sigué · Industrial Marketing Management · 38
A game-theoretic model for co-promotions: Choosing a complementary versus an independent product ally
2015 · Salma Karray, Simon Pierre Sigué · Omega · 38
Applying hybrid machine learning algorithms to assess customer risk-adjusted revenue in the financial industry
2022 · Marcos R. Machado, Salma Karray · Electronic Commerce Research and Applications · 33
Managing advertising investments in marketing channels
2021 · Salma Karray, Guiomar Martín-Herrán, et al. · Journal of Retailing and Consumer Services · 29
Channel coordination with quantity discounts and/or cooperative advertising
2016 · Salma Karray, Chirag Surti · International Journal of Production Research · 28
Assessing the profitability of cooperative advertising programs in competing channels
2017 · Salma Karray, Guiomar Martín-Herrán, et al. · International Journal of Production Economics · 26
Investigating the Relationship Between Advertising and Pricing in a Channel with Private Label Offering: A Theoretic Model
2008 · Salma Karray, Guiomar Martín-Herrán · Review of Marketing Science · 25
Price and quality competition while envisioning a quality-related product recall
2023 · Amirhossein Jafarzadeh Ghazi, Salma Karray, et al. · European Journal of Operational Research · 22
‘Buy n times, get one free’ loyalty cards: Are they profitable for competing firms? A game theoretic analysis
2017 · Amirhossein Bazargan, Salma Karray, et al. · European Journal of Operational Research · 19
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Works count: 52
Citation count: 1,822
H-index: 23
I10-index: 34
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