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Author

Sarinya L. Suttharattanagul

Observed name: L. Suttharattanagul, Sarinya
Institution: Bangkok University
Observed institution: Bangkok University
ORCID: 0000-0002-3711-6694
Observed ORCID: 0000-0002-3711-6694
OpenAlex ID: A5030927578
Love me, love my endorsed brand: unveiling the impact of Generation Z fan’s celebrity worship on online brand advocacy
2025 · Lokweetpun Suprawan, Wanny Oentoro, et al. · Journal of Product & Brand Management · 23
Mindful Consumption and Sustainability Values: Shaping Purchase Intentions and Well-Being Among Generation Z
2025 · Sarinya L. Suttharattanagul, Sawitree Santipiriyapon, et al. · Sustainability · 15
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A test of moderated serial mediation model of compulsive buying among Gen Z fandoms moderated by trash talking
2024 · Lokweetpun Suprawan, Wanny Oentoro, et al. · Young Consumers Insight and Ideas for Responsible Marketers · 11
Driving sustainable consumption: how social influence, brand image, and perceived quality shape Thai Gen Z’s purchase intentions
2026 · Sarinya L. Suttharattanagul, Nisit Manotungvorapun · Frontiers in Sustainability · 10
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Life course explanations of consumer responses to threats: the case of COVID-19
2022 · Sarinya L. Suttharattanagul, Yuanfeng Cai, et al. · Cogent Business & Management · 7
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Social Influence and Brand Image as Mediators of Sustainability Values: A Study of Green Purchase Intentions Among Thai Youth
2025 · Sarinya L. Suttharattanagul, Thittapong Daengrasmisopon · Journal of Business Innovation and Sustainability (JBIS) · 1
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Agentic AI Adoption in the Tourism Sector: Global Practices, Workforce Implications, and Potential for Thailand’s Business Transformation: Global Practices, Workforce Implications, and Potential for Thailand’s Business Transformation
2025 · Daengrasmisopon, Thittapong, L. Suttharattanagul, Sarinya, et al. · The Journal of Development Administration Research
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Works count: 9
Citation count: 68
H-index: 5
I10-index: 4
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