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Srinivasa Reddy

Observed names: N Srinivasa Reddy, N. Srinivasa Reddy, Srinivasa N. Reddy, Srinivasa Reddy N, Srinivasa Reddy N.
ORCID: 0000-0002-3553-8359
Observed ORCID: 0000-0002-3553-8359
OpenAlex ID: A5030940584
Understanding Consumer Acceptance of M-Wallet Apps
2020 · Jayanthi Thanigan, Srinivasa N. Reddy, et al. · Journal of Electronic Commerce in Organizations · 13
An integrated framework for understanding innovative digital payment adoption and continued usage by small offline retailers
2025 · Jayanthi Thanigan, N. Srinivasa Reddy, et al. · Cogent Economics & Finance · 8
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Determinants of purchase intention, satisfaction, and risk reduction: The role of knowledge and information search among mortgage buyers
2023 · N Srinivasa Reddy, Jayanthi Thanigan · Cogent Economics & Finance · 5
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Antecedents of customer mortgage shopping satisfaction: the mediating role of search intensity, evidence from the NSMO survey
2022 · Srinivasa Reddy N, Jayanthi Thanigan · International Journal of Housing Markets and Analysis · 4
ZealVita: winning marketing formula
2021 · Surya Mahadevan, Jayanthi Thanigan, et al. · The CASE Journal · 1
Masuum baby food – a positioning conundrum
2023 · Mahadevan S., Jayanthi Thanigan, et al. · The CASE Journal
Good Morning Breakfast Cereal: Dimensioning Challenge
2022 · Surya Mahadevan, Jayanthi Thanigan, et al. · Asian Case Research Journal
Sunray India Limited–Distribution Strategy
2021 · Surya Mahadevan, Jayanthi Thanigan, et al. · Asian Case Research Journal
Works count: 8
Citation count: 31
H-index: 4
I10-index: 1
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