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Asmaa Abyre

Observed names: ABYRE , Asmaa, ABYRE Asmaa, ABYRE, ASMAA, ABYRE, Asmaa, Abyre, Asmaa, Asmaa ABYRE
OpenAlex ID: A5030993699
Covid -19: Performance of e-commerce in Morocco
2021 · Asmaa Abyre, Zineb Jibraili, et al. · Lecture notes in networks and systems · 4
Green marketing mix and green purchase intention in an emerging market: the mediating role of perceived value and the moderating effects of health consciousness and environmental concern
2026 · Sara Ghanem, Imane Hasinat, et al. · Frontiers in Sustainability · 3
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The Effect of Web 2.0 on the Decision-Making Process: The Case of Marrakech
2021 · Asmaa Abyre, Youmna Elhissi · International Conference on Industrial Technology and Management (ICITM) · 3
Marketing and smart city: a new model of urban development for cities in Morocco
2018 · Asmaa Abyre, Kaoutar Al Haderi, et al. · International Conference on Smart City Applications (SCA) · 3
Growth Hacking in the Era of Digital Transformation and Organizational Innovation: A Bibliometric Analysis of Emerging Trends and Research Agenda
2025 · ADDAHAR, Aymane, ABYRE, Asmaa, et al. · Alternatives Managériales Economiques · 1
Le Marketing Territorial Comme Moyen Du Développement D'une Destination Touristique : Cas De La Région Marrakech Safi
2022 · ABYRE, ASMAA · DOAJ (DOAJ: Directory of Open Access Journals) · 1
Artificial intelligence and digital trust: a comparative bibliometric analysis of e-reputation research in scopus and web of science (2015-2025)
2026 · SABIR , Nouhaila, EL ACHHAB, Nouhaila, et al. · International Journal of Economics and Management Sciences
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Mapping the drivers of Electronic word-of-mouth (eWOM) Diffusion: A Bibliometric Analysis (2015-2025)
2026 · Nouhaila EL ACHHAB, Nouhaila SABIR, et al. · African Scientific Journal
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Green marketing and responsible purchase intention in the digital era: A bibliometric and systematic literature review
2026 · Ghanem, Sara, Soulami, Malika, et al. · Multidisciplinary Reviews
Redefining Professional Inclusion for Gig Economy Independent Workers
2026 · DALAL, Majda, MAZZAR, Soukaina, et al. · International Journal of Accounting, Finance, Auditing, Management and Economics
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Ai-based Segmentation and Marketing Personalisation in the Moroccan Consulting Sector
2025 · Imane Hasinat, Sara Ghanem, et al. · Polish Journal of Management Studies
Intelligence artificielle et expérience candidat, vers une nouvelle attractivité organisationnelle : Une revue systématique & bibliométrique
2025 · DALAL, Majda, CHAKRA, Raja, et al. · International Journal of Accounting, Finance, Auditing, Management and Economics
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The Impact of Covid-19 on Socio-Economic Change and Psychological Health of Moroccan Citizens
2020 · JIBRAILI Zineb, ABYRE Asmaa, et al. · International Journal of Innovative Science and Research Technology (IJISRT)
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Marketing and Smart City: A New Model of Urban Development for Cities in Morocco
2019 · Asmaa Abyre, Kaoutar Al Haderi, et al. · Lecture notes in intelligent transportation and infrastructure
L’attractivité Urbaine À Travers Les Événements Sportifs: Cas D’événements Sportifs Organisé Sur La Ville De Marrakech Au Maroc
2018 · Asmaa Abyre, M. Ouali, et al.
Works count: 15
Citation count: 15
H-index: 3
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