Author

Sherril H. Kennedy

Observed names: S H Kennedy, Sherril Kennedy

Observed institutions: University of Bradford, University of Buckingham

OpenAlex ID: A5031193281

Nurturing Corporate Images

1977 · Sherril H. Kennedy · European Journal of Marketing · 324

Maximising Marketing Effectiveness

1990 · Gordon Wills, Sherril H. Kennedy, et al. · Management Decision · 20

Measuring the effect of advertising : a comprehensive approach

1975 · David Corkindale, Sherril Kennedy · 3

Setting advertising objectives

1974 · David Corkindale, Sherril Kennedy · CERES (Cranfield University) · 2

An appraisal of media weight tests

1973 · David Corkindale, Sherril Kennedy · CERES (Cranfield University) · 2

Managing the advertising process

1976 · Sherril Kennedy, David Corkindale · 1

Pragmatism in Advertising Research

1975 · Gordon Wills, David Corkindele, et al. · Journal of Advertising · 1

Advertising meal replacement products.

1991 · D S Goldbloom, R Davis, et al. · Europe PMC (PubMed Central)

Determining Consumer Responsiveness to Different Marketing Communications:

1984 · Sherril H. Kennedy, Catherine M. Setchfield · Management Decision

Issues in Industrial Marketing

1977 · John Newall, Sherril Kennedy, et al.

How we believe sponsor companies can usefully improve their advertising effectiveness as a result of the study we have conducted

1975 · David Corkindale, Sherril Kennedy · CERES (Cranfield University)

The evaulation of advertising objectives: Draft for discussion

1974 · David Corkindale, Sherril Kennedy · CERES (Cranfield University)

The setting of advertising budgets

1974 · David Corkindale, Sherril Kennedy · CERES (Cranfield University)

A review of literature on the processes of advertising 'How advertising works'

1973 · David Corkindale, Sherril Kennedy · CERES (Cranfield University)

The identification of current company advertising practice: Findings of an initial reconnaissance within sponsor companies

1973 · David Corkindale, Sherril Kennedy · CERES (Cranfield University)

A review of literature on the measurement of advertising effectiveness: Part i: The Pre-display assessment of advertising

1973 · David Corkindale, Sherril Kennedy · CERES (Cranfield University)

A review of literature on the measurement of advertising effectiveness: Part ii: The post-display analysis of promotional effectiveness

1973 · David Corkindale, Sherril Kennedy · CERES (Cranfield University)

The research plan for 1973 and appraisal by the committee of sponsors

1973 · David Corkindale, Sherril Kennedy · CERES (Cranfield University)

Routinization in marketing

1971 · Ian Campbell, Sherril Kennedy · European Journal of Marketing

Works count: 19

Citation count: 353

H-index: 3

I10-index: 2