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Guja Armannsdottir

Observed names: Armannsdottir, G, Armannsdottir, Guja, G Armannsdottir, G. Armannsdottir
Observed institution: Nottingham Trent University
OpenAlex ID: A5031240928
Exploring the Process of Creating and Managing Personal Political Brand Identities in Nonparty Environments: The Case of the Bailiwick of Guernsey
2020 · Christopher Pich, Guja Armannsdottir, et al. · Journal of Political Marketing · 26
Problematizing the presentation and reception of political brands
2019 · Christopher Pich, Guja Armannsdottir, et al. · European Journal of Marketing · 24
Political brand image: an investigation into the operationalisation of the external orientation of David Cameron’s Conservative brand
2015 · C. Pich, G. Armannsdottir · Journal of Marketing Communications · 24
The Elicitation Capabilities of Qualitative Projective Techniques in Political Brand Image Research
2015 · Christopher Pich, Guja Armannsdottir, et al. · International Journal of Market Research · 24
Investigating political brand reputation with qualitative projective techniques from the perspective of young adults
2018 · Christopher Pich, Guja Armannsdottir, et al. · International Journal of Market Research · 22
Exploring Personal Political Brands of Iceland’s Parliamentarians
2019 · Guja Armannsdottir, Stuart Carnell, et al. · Journal of Political Marketing · 21
Exploring the influences of political branding: a case from the youth in India
2017 · Varsha Jain, Christopher Pich, et al. · Journal of Indian Business Research · 21
Exploring the creation and development of political co-brand identity
2019 · Guja Armannsdottir, Christopher Pich, et al. · Qualitative Market Research An International Journal · 11
Political Brand Identity and Image: Manifestations, Challenges and Tensions
2021 · Christopher Pich, Guja Armannsdottir · Springer eBooks · 9
Marketing Brexit: An exploratory study of young voter engagement in relation to the EU referendum
2018 · Christopher Pich, John Harvey, et al. · International Journal of Market Research · 8
An Exploratory Case Study Focusing on the Creation, Orientation, and Development of a New Political Brand: The Case of the Jury Team
2018 · Christopher Pich, Guja Armannsdottir, et al. · Politics &amp Policy · 7
Exploring young voter engagement and journey mapping across political events
2023 · Mojtaba Poorrezaei, Christopher Pich, et al. · International Journal of Market Research · 5
Structured Abstract: Comprehending Political Branding and Brand Image of the BJP in India
2017 · Varsha Jain, Christopher Pich, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 5
To be a marketer or to do what marketers do? Using a mixed methods approach to explore the aspiring marketer mind-set
2022 · Tony Woodall, Christopher Pich, et al. · Journal of Vocational Behavior · 4
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Global Political Marketing – The Future and Aspirations of Political Marketing
2025 · Christopher Pich, Guja Armannsdottir · International Journal of Market Research · 3
Political brand culture of Pakistan Tehreek-e-Insaf: An internal perspective
2024 · Dawood Khan, Guja Armannsdottir, et al. · International Journal of Market Research · 3
A qualitative study revisiting the theoretical lens of brand image and developing the consumer brand image schema
2024 · Christopher Pich, Guja Armannsdottir · Qualitative Market Research An International Journal · 3
Exploring Personal Political Brands of Iceland’s Parliamentarians
2019 · Guja Armannsdottir, Stuart Carnell, et al. · Journal of Political Marketing · 3
Creating and Developing Local Political Brand Identity: A Constituency Focus
2017 · Christopher Pich, Guja Armannsdottir, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 2
It’s just for old men and children: exploring self-image barriers to cycling
2017 · Sam Allison, Tony Woodall, et al. · Nottingham Trent University's Institutional Repository (Nottingham Trent Repository) · 2
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Co-creating value in the independent pop-up retail ecosystem
2025 · Carley Foster, Clare Brindley, et al. · Journal of Place Management and Development · 1
‘A huge political experiment’ – exploring the political brand positioning of political parties in Jersey from an internal-external perspective’
2024 · C. Pich, J. Reardon, et al. · Journal of Marketing Communications · 1
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Exploring Personal Political Brands of Iceland’s Parliamentarians
2020 · Guja Armannsdottir, Stuart Carnell, et al. · Routledge eBooks · 1
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Icelandic political brand personalities
2019 · Guja Armannsdottir, Stuart Carnell, et al. · Nottingham Trent University's Institutional Repository (Nottingham Trent Repository) · 1
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Exploring Political Brand Identity and Political Brand Image in Non-party Contexts From a Multi-stakeholder Perspective
2018 · G. Armannsdottir, C. Pich · Global Fashion Management Conference · 1
Works count: 69
Citation count: 235
H-index: 9
I10-index: 8
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