Product
Help
Pricing
About
Jobs
Log in
Get started
Author
Add to collection
Tony Meenaghan
Observed name:
Meenaghan, Tony
Observed institutions:
University College Dublin,
National University of Ireland,
Technological University Dublin
OpenAlex ID:
A5031327941
Understanding sponsorship effects
2001
·
Tony Meenaghan
·
Psychology and Marketing
·
560
The Role of Sponsorship in the Marketing Communications Mix
1991
·
Tony Meenaghan
·
International Journal of Advertising
·
486
The role of advertising in brand image development
1995
·
Tony Meenaghan
·
Journal of Product & Brand Management
·
341
Media effect in commercial sponsorship
1999
·
Tony Meenaghan
, David Shipley
·
European Journal of Marketing
·
289
Sponsorship – Legitimising the Medium
1991
·
Tony Meenaghan
·
European Journal of Marketing
·
207
Sponsorship and advertising: A comparison of consumer perceptions
2001
·
Tony Meenaghan
·
Psychology and Marketing
·
178
Point of View: Ambush Marketing: Immoral or Imaginative Practice?
1994
·
Tony Meenaghan
·
Journal of Advertising Research
·
152
Measuring Sponsorship Performance: Challenge and Direction
2013
·
Tony Meenaghan
·
Psychology and Marketing
·
137
Ambush Marketing ¿ A Threat to Corporate Sponsorship
1996
·
Tony Meenaghan
·
Sloan management review
·
127
Current developments & future directions in sponsorship
1998
·
Tony Meenaghan
·
International Journal of Advertising
·
124
Ambush marketing: Corporate strategy and consumer reaction
1998
·
Tony Meenaghan
·
Psychology and Marketing
·
120
New Challenges in Sponsorship Evaluation Actors, New Media, and the Context of Praxis
2013
·
Tony Meenaghan
, Damien McLoughlin
, et al.
·
Psychology and Marketing
·
108
Fear Appeals: Segmentation is the Way to Go
1992
·
Valerie Quinn
, Tony Meenaghan
, et al.
·
International Journal of Advertising
·
72
Metrics in Sponsorship Research—Is Credibility an Issue?
2013
·
Tony Meenaghan
, Paul O'Sullivan
·
Psychology and Marketing
·
70
Focusing commercial sponsorship on the internal corporate audience
1998
·
Eoin Grimes
, Tony Meenaghan
·
International Journal of Advertising
·
66
Commercial Sponsorship - The Development of Understanding
1999
·
Tony Meenaghan
·
International Journal of Sports Marketing and Sponsorship
·
49
The sports network: insights into the shifting balance of power
2002
·
Rosita Wolfe
, Tony Meenaghan
, et al.
·
Journal of Business Research
·
46
Assessing the Financial Impact of Sponsorship Investment
2013
·
Anastasia A. Kourovskaia
, Tony Meenaghan
·
Psychology and Marketing
·
34
Evaluating sponsorship effects.
2005
·
Tony Meenaghan
, John Amis
, et al.
·
28
Editorial: The passionate embrace?consumer response to sponsorship
2001
·
Tony Meenaghan
, Paul O'Sullivan
·
Psychology and Marketing
·
28
Sponsorship at O 2—“The Belief that Repaid”
2013
·
Jonnie Cahill
, Tony Meenaghan
·
Psychology and Marketing
·
24
Playpower – sports meets marketing
1999
·
Tony Meenaghan
, Paul O’Sullivan
·
European Journal of Marketing
·
21
Sport, Media and Sponsor: the Shifting Balance of Power in the Sports Network
1997
·
Wolfe, Rosita
, Meenaghan, Tony
, et al.
·
Arrow@dit (Dublin Institute of Technology)
·
17
PDF
Guest editorial ambush marketing: Examining the perspectives
1998
·
Tony Meenaghan
·
Psychology and Marketing
·
10
A Relationship Marketing Approach to Spectators as Consumers
1995
·
Seán de Búrca
, Teresa Brannick
, et al.
·
Maynooth University ePrints and eTheses Archive (Maynooth University)
·
10
PDF
Show more works
View as search
Works count:
33
Citation count:
3,320
H-index:
21
I10-index:
25
Year
Topic
Type
