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Ashima Agrawal
Institution:
Vivekananda Global University
Observed institutions:
Jaipuria Institute of Management,
Vivekananda Global University
ORCID:
0000-0003-4656-2140
Observed ORCID:
0000-0003-4656-2140
OpenAlex ID:
A5031352760
Fear of missing out and revenge travelling: the role of contextual trust, experiential risk, and cognitive image of destination
2023
·
Weng Marc Lim
, Saumyaranjan Sahoo
, et al.
·
Journal of Travel & Tourism Marketing
·
38
How to cook a meme: exploring content strategies in brand and user-generated memes on Instagram
2024
·
Ashima Agrawal
, Daneshwar Sharma
, et al.
·
Cogent Business & Management
·
26
Memes Matter: Effect of Meme Content Dimensions on Brand Continuance Intention
2025
·
Ashima Agrawal
, Daneshwar Sharma
, et al.
·
Journal of Promotion Management
·
7
From Chatbot to Classroom: Developing Critical Thinking and Evaluative Judgment With AI
2025
·
Daneshwar Sharma
, Shiva Kakkar
, et al.
·
Business and Professional Communication Quarterly
·
2
AI, Writing, and Managerial Judgement: A Case-Based Approach to Communication Pedagogy
2026
·
Daneshwar Sharma
, Ashima Agrawal
, et al.
·
Business and Professional Communication Quarterly
The Meme Revolution: Integrating Cultural Phenomenon and Analytics in Branding Strategy
2025
·
Ashima Agrawal
, Ramzan Sama
·
CRC Press eBooks
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Works count:
6
Citation count:
73
H-index:
3
I10-index:
2
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