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Author

Chen Lou

Observed name: Lou, Chen
ORCID: 0000-0002-5506-5835
Observed ORCID: 0000-0002-5506-5835
OpenAlex ID: A5031499110
Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media
2018 · Chen Lou, Shupei Yuan · Journal of Interactive Advertising · 4,241
How Social Media Influencers Foster Relationships with Followers: The Roles of Source Credibility and Fairness in Parasocial Relationship and Product Interest
2020 · Shupei Yuan, Chen Lou · Journal of Interactive Advertising · 690
Social Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising
2021 · Chen Lou · Journal of Advertising · 595
Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers
2022 · Chen Lou, Siu Ting Josie Kiew, et al. · Journal of Advertising · 594
Fancying the New Rich and Famous? Explicating the Roles of Influencer Content, Credibility, and Parental Mediation in Adolescents’ Parasocial Relationship, Materialism, and Purchase Intentions
2019 · Chen Lou, Hye Kyung Kim · Frontiers in Psychology · 534
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AI agency vs. human agency: understanding human–AI interactions on TikTok and their implications for user engagement
2022 · Hyunjin Kang, Chen Lou · Journal of Computer-Mediated Communication · 353
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Something social, something entertaining? How digital content marketing augments consumer experience and brand loyalty
2020 · Chen Lou, Quan Xie · International Journal of Advertising · 337
Investigating Consumer Engagement with Influencer- vs. Brand-Promoted Ads: The Roles of Source and Disclosure
2019 · Chen Lou, Sang-Sang Tan, et al. · Journal of Interactive Advertising · 267
Platform-swinging in a poly-social-media context: How and why users navigate multiple social media platforms
2018 · Edson C Tandoc, Chen Lou, et al. · Journal of Computer-Mediated Communication · 165
The rosy world of influencer marketing? Its bright and dark sides, and future research recommendations
2022 · Liselot Hudders, Chen Lou · International Journal of Advertising · 155
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Bots vs. humans: how schema congruity, contingency-based interactivity, and sympathy influence consumer perceptions and patronage intentions
2021 · Chen Lou, Hyunjin Kang, et al. · International Journal of Advertising · 146
From Clicks to Behaviors: The Mediating Effect of Intentions to Like, Share, and Comment on the Relationship Between Message Evaluations and Offline Behavioral Intentions
2015 · Saleem Alhabash, Anna R. McAlister, et al. · Journal of Interactive Advertising · 139
Alcohol's Getting a Bit More Social: When Alcohol Marketing Messages on Facebook Increase Young Adults’ Intentions to Imbibe
2014 · Saleem Alhabash, Anna R. McAlister, et al. · Mass Communication & Society · 113
Does non-hard-sell content really work? Leveraging the value of branded content marketing in brand building
2019 · Chen Lou, Quan Xie, et al. · Journal of Product & Brand Management · 111
A new era of influencer marketing: Lessons from Recent Inquires and Thoughts on Future Directions
2022 · Liselot Hudders, Chen Lou · International Journal of Advertising · 105
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Influencer Marketing on Social Media: How Different Social Media Platforms Afford Influencer–Follower Relation and Drive Advertising Effectiveness
2022 · Chen Lou, Charles R. Taylor, et al. · Journal of Current Issues & Research in Advertising · 103
Pathways to Virality: Psychophysiological Responses Preceding Likes,Shares, Comments, and Status Updates on Facebook
2018 · Saleem Alhabash, Nasser Almutairi, et al. · Media Psychology · 86
The Key to 360-Degree Video Advertising: An Examination of the Degree of Narrative Structure
2019 · Yang Feng, Quan Xie, et al. · Journal of Advertising · 82
Which model looks most like me? Explicating the impact of body image advertisements on female consumer well-being and consumption behaviour across brand categories
2020 · Chen Lou, Caleb H. Tse · International Journal of Advertising · 66
A Sponsorship Disclosure is Not Enough? How Advertising Literacy Intervention Affects Consumer Reactions to Sponsored Influencer Posts
2020 · Chen Lou, Wenjuan Ma, et al. · Journal of Promotion Management · 64
Transcendent Brand Activism Advertising: Explicating the Roles of Color and Message Framing in Advertising Effectiveness
2023 · Xuan Zhou, Chen Lou, et al. · Journal of Advertising · 57
Understanding the impact of influencers’ responses to negative follower comments on the persuasiveness of sponsored Instagram posts
2021 · Liselot Hudders, Chen Lou, et al. · International Journal of Advertising · 57
Does Influencer–Follower Relationship Matter? Exploring How Relationship Norms and Influencer–Product Congruence Affect Advertising Effectiveness across Product Categories
2022 · Ilyoung Ju, Chen Lou · Journal of Interactive Advertising · 55
Curating Luxe Experiences Online? Explicating the Mechanisms of Luxury Content Marketing in Cultivating Brand Loyalty
2020 · Quan Xie, Chen Lou · Journal of Interactive Advertising · 53
When Motivations Meet Affordances: News Consumption onTelegram
2021 · Chen Lou, Edson C. Tandoc Jr., et al. · Journalism Studies · 50
Works count: 69
Citation count: 9,745
H-index: 32
I10-index: 43
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