Author

Mas Wahyu Wibowo

Observed names: Mas Wahyu Wibiwo, Wibowo, Mas Wahyu

Institution: Mercu Buana University

Observed institutions: Mercu Buana University, University of Technology Malaysia

ORCID: 0000-0002-8808-4936

Observed ORCID: 0000-0002-8808-4936

OpenAlex ID: A5031580573

Non-Muslim Consumers’ Halal Food Product Acceptance Model

2016 · Mas Wahyu Wibowo, Fauziah Sheikh Ahmad · Procedia Economics and Finance · 108

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The impact of digital transformation for sustainable business: the meditating role of corporate governance and financial performance

2024 · Indra Siswanti, Hosam Alden Riyadh, et al. · Cogent Business & Management · 90

How education level polarizes halal food purchase decision of Indonesian millennials

2021 · Mas Wahyu Wibowo, Auditia Lintang Sari Putri, et al. · Journal of Islamic marketing · 59

Halal food credence: do the Malaysian non-Muslim consumers hesitate?

2020 · Mas Wahyu Wibowo, Dudi Permana, et al. · Journal of Islamic marketing · 51

Effects of competitive intelligence and halal integrity on Halalan Tayyiban implementation strategy in Indonesian MSMEs: the mediating role of halal orientation strategy

2024 · Maria Imelda Novita Susiang, Indra Siswanti, et al. · Journal of Islamic marketing · 49

Introducing Halal Food Knowledge to the Non-Muslim Consumers in Malaysia (Its Effect on Attitude and Purchase Intention)

2020 · Mas Wahyu Wibowo, Ali Hanafiah, et al. · International Conference on Management, Economics and Business (ICMEB) · 17

Purchase Intention of Halal Lip Cosmetics on Shopee among Youth Generation: An Investigation using Theory of Planned Behavior

2023 · Ali Hanafiah, Nazilah Laylatushufa, et al. · Jurnal Manajemen Teknologi · 13

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Empirical Investigation Of Muslim Gen-Z On Revisit Intention Towards Halal Tourism Of Bandung City

2022 · Ali Hanafiah, Gian Rafi Firjatullah, et al. · Jurnal Ilmiah Manajemen dan Bisnis · 9

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Pengaruh Electronic Word of Mouth, Promosi Dan Kualitas Pelayanan Terhadap Minat Berkunjung Generasi Z Pada Destinasi Wisata Halal Provinsi Jawa Barat

2020 · Ali Hanafiah, Mas Wahyu Wibowo, et al. · 6

The Influence of Celebrity Endorser Credibility on Purchase Intention Mediated By Brand Love and BGBC

2024 · Andri Catur Trissetianto, Mas Wahyu Wibowo · INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND ANALYSIS · 4

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Factors That Influence Binge Watching Behavior

2024 · Nabila Qonita, Mas Wahyu Wibowo · International Journal of Innovative Science and Research Technology (IJISRT) · 2

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Memengaruhi self identity, social influence untuk decisions to visit objek wisata hutan bakau: Tinjauan pustaka

2023 · Andre Ludya Liap, Dudi Permana, et al. · Jurnal Doktor Manajemen (JDM) · 2

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Sustainable Malls with Green Outdoor: Enhancing Shopping Experience and E-WoM Activity

2025 · Windrapraja Pangihutan, Mas Wahyu Wibowo · Journal of Sustainable Economic and Business · 1

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The Role of Social Media Marketing Activity, Brand Love and Brand Personality toward Brand Loyalty: The Triangular of Love Approach

2024 · Pungky Soleha Millenianingsih, Mas Wahyu Wibowo · International Journal of Innovative Science and Research Technology (IJISRT) · 1

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P2P Lending Customer Behavior Viewed from the Perspective of Security, Compatibility and Trust with Attitude as Variable Mediation

2023 · Inung Sumitro, Permana, Dudi, et al. · Zenodo (CERN European Organization for Nuclear Research) · 1

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Pengaruh Kompensasi, Disiplin Kerja, Dan Lingkungan Kerja Fisik Terhadap Kinerja Karyawan Pada Pos Kota Jakarta

2019 · Mas Wahyu Wibowo · 1

Consumer Resistance to Sustainable Fashion: Green Skepticism, Face Consciousness, Need for Status, and Eco-Shame

2026 · Yusuf, Hendra Mochamad, Wibowo, Mas Wahyu · Journal of Sustainable Economic and Business

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Women Leadership and Quality Assurance in Enhancing Academic Performance

2026 · Neng Ayu Sri Wahyuni, Veithzal Rivai Zainal, et al. · Aptisi Transactions On Technopreneurship (ATT)

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Consumers' resistance to purchasing suboptimal food and perception of food waste as a threat: a moderated-mediation analysis

2026 · Mas Wahyu Wibowo, Dudi Permana, et al. · British Food Journal

Green Purchase Decision of Sustainable Menstrual Products: The Mediating Role of Green Trust

2026 · Irene Mugiasih, Didik J. Rachbini, et al. · Jurnal Ekonomi Manajemen dan Bisnis

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Analysis of Perceived Severity, Perceived Vulnerability, Attitude, Subjective Norms, and Perceived Behavioral Control on the Intention to Continue Using a Smartwatch, with Age as a Moderating Variable

2026 · Grace Intan Karlina Lidia Simanjuntak, Mas Wahyu Wibowo · Enrichment Journal of Multidisciplinary Research and Development

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An Integrative Analysis of the Value-Belief-Norm Model and Theory of Planned Behavior in Enhancing Digital Donation Intention and Behaviour in Indonesia

2026 · Tri Antoro Adi, Didik Junaidi Rachbini, et al. · Jurnal Ekonomi Manajemen dan Bisnis

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The Effect of Karmic Belief, Personal Norm and Attitude on Green Purchase Intention of Generation Z Consumers

2026 · Pambudi, Cikal Bagus, Wibowo, Mas Wahyu · Business Economics Law Communication and Social Sciences Sub Judul

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The Influence of Health Consciousness, Ecological Motives, and Environmental Knowledge on Purchase Intention Toward Green Cosmetic Products

2026 · Khasanah, Shofiyatun, Wibowo, Mas Wahyu · International Humanities and Applied Science Journal

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Mapping Social Media Marketing and Sustainable Purchase Intention: Brand Engagement, Sustainable Involvement PRISMA-VOSviewer

2026 · Wanda Yulia Utami, Didik J. Rachbini, et al. · Jurnal Doktor Manajemen (JDM)

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Works count: 54

Citation count: 414

H-index: 8

I10-index: 7