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Dilip Soman

Overchoice and Assortment Type: When and Why Variety Backfires
2005 · John T. Gourville, Dilip Soman · Marketing Science · 446
Effects of Payment Mechanism on Spending Behavior: The Role of Rehearsal and Immediacy of Payments
2001 · Dilip Soman · Journal of Consumer Research · 421
A megastudy of text-based nudges encouraging patients to get vaccinated at an upcoming doctor’s appointment
2021 · Katherine L. Milkman, Mitesh S. Patel, et al. · Proceedings of the National Academy of Sciences · 373
Payment Depreciation: the Behavioral Effects of Temporally Separating Payments From Consumption
1998 · John T. Gourville, Dilip Soman · Journal of Consumer Research · 348
The mental accounting of sunk time costs: why time is not like money
2001 · Dilip Soman · Journal of Behavioral Decision Making · 342
Transaction Decoupling: How Price Bundling Affects the Decision to Consume
2001 · Dilip Soman, John T. Gourville · Journal of Marketing Research · 301
Malleable Mental Accounting: The Effect of Flexibility on the Justification of Attractive Spending and Consumption Decisions
2006 · Amar Cheema, Dilip Soman · Journal of Consumer Psychology · 256
The Psychology of Intertemporal Discounting: Why are Distant Events Valued Differently from Proximal Ones?
2005 · Dilip Soman, George Ainslie, et al. · Marketing Letters · 255
The Effect of Credit on Spending Decisions: The Role of the Credit Limit and Credibility
2002 · Dilip Soman, Amar Cheema · Marketing Science · 237
The Illusion of Delayed Incentives: Evaluating Future Effort-Money Transactions
1998 · Dilip Soman · Journal of Marketing Research · 233
The Effect of Payment Transparency on Consumption: Quasi-Experiments from the Field
2003 · Dilip Soman · Marketing Letters · 217
Managing the Power of Curiosity for Effective Web Advertising Strategies
2002 · Satya Menon, Dilip Soman · Journal of Advertising · 216
On the Perceived Value of Money: The Reference Dependence of Currency Numerosity Effects
2007 · Klaus Wertenbroch, Dilip Soman, et al. · Journal of Consumer Research · 174
When Goals Are Counterproductive: The Effects of Violation of a Behavioral Goal on Subsequent Performance
2004 · Dilip Soman, Amar Cheema · Journal of Consumer Research · 171
Conservative When Crowded: Social Crowding and Consumer Choice
2013 · Ahreum Maeng, Robin J. Tanner, et al. · Journal of Marketing Research · 170
Earmarking and Partitioning: Increasing Saving by Low-Income Households
2011 · Dilip Soman, Amar Cheema · Journal of Marketing Research · 157
Looking Back: Exploring the Psychology of Queuing and the Effect of the Number of People Behind
2003 · Rongrong Zhou, Dilip Soman · Journal of Consumer Research · 137
The Effect of Partitions on Controlling Consumption
2008 · Amar Cheema, Dilip Soman · Journal of Marketing Research · 131
A Practitioner's Guide to Nudging
2015 · Kim Ly, Nina Mazar, et al. · SSRN Electronic Journal · 122
Framing, Loss Aversion, and Mental Accounting
2004 · Dilip Soman · 111
Pricing and the psychology of consumption.
2002 · John Gourville, Dilip Soman · PubMed · 111
The Categorization of Time and Its Impact on Task Initiation
2014 · Yanping Tu, Dilip Soman · Journal of Consumer Research · 96
Virtual Progress: The Effect of Path Characteristics on Perceptions of Progress and Choice
2003 · Dilip Soman, Mengze Shi · Management Science · 89
The Fewer the Better: Number of Goals and Savings Behavior
2011 · Dilip Soman, Min Zhao · Journal of Marketing Research · 87
Modeling the Effects of Advertised Price Claims: Tensile Versus Precise Claims?
1999 · Sanjay K. Dhar, Claudia González-Vallejo, et al. · Marketing Science · 81
Works count: 228
Citation count: 6,775
H-index: 39
I10-index: 64
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