Get started
Author

Jihoon Cho

Observed name: Cho, Jihoon
Institution: Hongik University
ORCID: 0000-0002-4198-4478
Observed ORCID: 0000-0002-4198-4478
OpenAlex ID: A5031700753
Impact of movie-watching on cross-selling revenue in shopping malls: Implications for post-pandemic recovery
2023 · Myounggu Lee, Jihoon Cho, et al. · Journal of Retailing and Consumer Services · 15
PDF
Reciprocity in upward product line extensions: A longitudinal study
2022 · Jihoon Cho, Swinder Janda · Journal of Retailing and Consumer Services · 11
Cross‐category revenue spillover in brand extensions: The role of within‐category experience
2023 · Jihoon Cho, Doug Walker, et al. · Journal of Consumer Behaviour · 8
Upselling through upgrading: The role of employee engagement
2024 · Hyunsoo Yoo, Jihoon Cho, et al. · International Journal of Market Research · 7
Perception carryover in cross-buying: the role of interpurchase time and product locus
2022 · Jihoon Cho, Swinder Janda · Journal of Marketing Analytics · 6
Extracting offline retail shopping patterns: a restricted Boltzmann machines approach to customer segmentation and cross-selling
2025 · Myounggu Lee, Jihoon Cho, et al. · Expert Systems with Applications · 4
Improving upselling revenue: a longitudinal field study
2025 · Jihoon Cho · Journal of Service Theory and Practice · 2
Quality signaling and willingness-to-pay: an experimental assessment
2025 · Arusha Ijaz, Jisang Yu, et al. · Marketing Letters · 2
NPS spillover in brand extensions: An empirical study
2024 · Jihoon Cho, Doug Walker, et al. · International Journal of Market Research · 1
Upward Product Line Extensions: The Longitudinal Interplay of Objective Service Performance, Overall Perceived Quality, and Purchase Amount
2022 · Jihoon Cho, Swinder Janda · SSRN Electronic Journal
Works count: 11
Citation count: 57
H-index: 5
I10-index: 2
Year
Topic
Type