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Author

Manish Das

Observed name: Das, Manish
Institution: Tripura University
ORCID: 0000-0002-0579-2807
Observed ORCID: 0000-0002-0579-2807
OpenAlex ID: A5031706598
Product specific values and personal values together better explains green purchase
2023 · Seema Bhardwaj, Naman Sreen, et al. · Journal of Retailing and Consumer Services · 137
A meta-analytic integration of the theory of planned behavior and the value-belief-norm model to predict green consumption
2024 · Charles Jebarajakirthy, Achchuthan Sivapalan, et al. · European Journal of Marketing · 116
Inspired and engaged: Decoding MASSTIGE value in engagement
2021 · Manish Das, Victor Saha, et al. · International Journal of Consumer Studies · 111
Gamification for sustainable consumption: A state‐of‐the‐art overview and future agenda
2024 · Weng Marc Lim, Manish Das, et al. · Business Strategy and the Environment · 109
Predicting collaborative consumption behaviour: a meta-analytic path analysis on the theory of planned behaviour
2022 · Md Ashaduzzaman, Charles Jebarajakirthy, et al. · European Journal of Marketing · 96
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How consumption values and perceived brand authenticity inspire fashion masstige purchase? An investigation
2022 · Manish Das, Charles Jebarajakirthy, et al. · Journal of Retailing and Consumer Services · 94
Bandwagon vs snob luxuries: Targeting consumers based on uniqueness dominance
2021 · Manish Das, Mohshin Habib, et al. · Journal of Retailing and Consumer Services · 91
Metaverse integration challenges: An in-depth ISM and MICMAC analysis
2023 · Nadjim Mkedder, Manish Das · Journal of Retailing and Consumer Services · 83
“Standing out” and “fitting in”: understanding inspiration value of masstige in an emerging market context
2021 · Manish Das, Victor Saha, et al. · Journal of Product & Brand Management · 77
Uniqueness and luxury: A moderated mediation approach
2021 · Charles Jebarajakirthy, Manish Das · Journal of Retailing and Consumer Services · 73
Impact of acculturation to western culture (AWC) on western fashion luxury consumption among Gen-Y consumers in the Asia-Pacific region
2020 · Manish Das, Dr Charles Jebarajakirthy · Journal of Retailing and Consumer Services · 69
The effect of customers' brand experience on brand evangelism: The case of luxury hotels
2023 · Sonal Purohit, Linda D. Hollebeek, et al. · Tourism Management Perspectives · 67
Cultural consequences of brands' masstige: An emerging market perspective
2022 · Manish Das, Victor Saha, et al. · Journal of Business Research · 66
How self-construal drives intention for status consumption: A moderated mediated mechanism
2020 · Charles Jebarajakirthy, Manish Das · Journal of Retailing and Consumer Services · 62
Masstige Consumption: A Motivation-Desire-Outcome Framework with Implications for Luxury Brand Management
2025 · Abhirupa Roy, Manish Das, et al. · Journal of Global Marketing · 47
From service failure to brand loyalty: evidence of service recovery paradox
2025 · Weng Marc Lim, Victor Saha, et al. · Journal of Brand Management · 43
Deciphering in-store-online switching in multi-channel retailing context: Role of affective commitment to purchase situation
2021 · Charles Jebarajakirthy, Manish Das, et al. · Journal of Retailing and Consumer Services · 41
Exploring the privacy concerns of smartphone app users: a qualitative approach
2023 · Haroon Iqbal Maseeh, Shamsun Nahar, et al. · Marketing Intelligence & Planning · 40
High and Low Impulsive Buying in Social Commerce: A SPAR-4-SLR and fsQCA Approach
2022 · Manish Das, Abhirupa Roy, et al. · IEEE Transactions on Engineering Management · 39
Acculturation and apparel store loyalty among immigrants in Western countries
2020 · Md Ashaduzzaman, Charles Jebarajakirthy, et al. · Journal of Marketing Management · 38
Ethnic Identity Impact on Consumers’ Ethnocentric Tendencies: The Moderating Role of Acculturation and Materialism
2019 · Manish Das, Debarshi Mukherjee · Management and Labour Studies · 35
Understanding on-the-go consumption: A retail mix perspective
2020 · Charles Jebarajakirthy, Manish Das, et al. · Journal of Retailing and Consumer Services · 33
Being unconventional: The impact of unconventional packaging messages on impulsive purchases
2023 · Manish Das, M. S. Balaji, et al. · Psychology and Marketing · 31
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How Can Religion Shape Pro‐Environmental Behavior in a Materialistic World? Contrasting Idealism With Realism Religious Epics
2025 · Manish Das, Weng Marc Lim, et al. · Journal of Consumer Behaviour · 26
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Can Masstige brands be introduced in the B2B markets? An exploratory study
2023 · Victor Saha, Manish Das, et al. · Industrial Marketing Management · 26
Works count: 57
Citation count: 1,858
H-index: 25
I10-index: 32
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