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Will Zhiyuan Zhang

Observed names: W. Zhang, Will Zhang
ORCID: 0009-0006-1896-5611
Observed ORCID: 0009-0006-1896-5611
OpenAlex ID: A5031787119
To ChatGPT, or not to ChatGPT: Navigating the paradoxes of generative AI in the advertising industry
2024 · Elena Osadchaya, Ben Marder, et al. · Business Horizons · 60
What Drives Advertisers Toward or Away From Immersive Virtual Spaces?
2024 · Ben Marder, Amy Yau, et al. · Journal of Advertising Research · 3
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Decision Making in Marketing Management
1997 · J. Alleman, Gerrit Antonides, et al. · 2
‘Cost’-playing: paid vs. free non-functional virtual goods experiences
2026 · Will Zhiyuan Zhang, Ben Marder, et al. · Journal of Business Research · 1
Blaming the algorithm when losing: how matchmaking algorithm salience affects gameplay enjoyment through internal attribution
2026 · Will Zhiyuan Zhang, Ben Marder, et al. · Information Technology and People
NVIDIA GeForce NOW: Analyzing Platform Strategy in Cloud Gaming
2026 · Will Zhiyuan Zhang, Sunghan Ryu, et al. · SAGE Publications: SAGE Business Cases Originals eBooks
A spatial reasoning and decision support system
1987 · S. Chen, Minyi Zhang, et al. · International Syposium on Methodologies for Intelligent Systems
Works count: 6
Citation count: 65
H-index: 2
I10-index: 1
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