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Barbara Miller Gaither

Observed name: Barbara Gaither
Institution: Elon University
Observed institution: Elon University
ORCID: 0000-0001-9905-2801
Observed ORCID: 0000-0001-9905-2801
OpenAlex ID: A5031790171
Corporate Social Advocacy as Public Interest Communications: Exploring Perceptions of Corporate Involvement in Controversial Social-Political Issues
2019 · Lucinda Austin, Barbara Gaither, et al. · The Journal of Public Interest Communications · 143
Examining the Case of DICK’s Sporting Goods: Realignment of Stakeholders through Corporate Social Advocacy
2018 · Barbara Miller Gaither, Lucinda Austin, et al. · The Journal of Public Interest Communications · 67
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Delineating CSR and social change: Querying corporations as actors for social good
2018 · Barbara Miller Gaither, Lucinda Austin, et al. · Public Relations Inquiry · 56
Redefining fit: examining CSR company-issue fit in stigmatized industries
2018 · Lucinda Austin, Barbara Miller Gaither · Journal of Brand Management · 51
Perceived motivations for corporate social responsibility initiatives in socially stigmatized industries
2017 · Lucinda Austin, Barbara Miller Gaither · Public Relations Review · 39
Examining Public Response to Corporate Social Initiative Types: A Quantitative Content Analysis of Coca-Cola’s Social Media
2016 · Lucinda L. Austin, Barbara Miller Gaither · Social Marketing Quarterly · 26
Campaign and corporate goals in conflict: Exploring company-issue congruence through a content analysis of Coca-Cola’s twitter feed
2016 · Barbara Miller Gaither, Lucinda Austin · Public Relations Review · 23
Corporate Social Advocacy
2022 · Barbara Miller Gaither, Lucinda Austin · Routledge eBooks · 22
Marketplace Advocacy by the U.S. Fossil Fuel Industries: Issues of Representation and Environmental Discourse
2016 · Barbara Miller Gaither, T. Kenn Gaither · Mass Communication & Society · 22
You asked, we listened: Examining accountability through actions and listening in corporate social advocacy
2025 · Barbara Miller Gaither, Seoyeon Kim, et al. · Public Relations Review · 10
Environmental Marketplace Advocacy: Influences and Implications of U.S. Public Response
2017 · Barbara Miller Gaither, Janas Sinclair · Journalism & Mass Communication Quarterly · 9
To take a stand or not: effects of company-issue fit and perceived motivations for CSA on consumer response
2024 · Seoyeon Kim, Lucinda L. Austin, et al. · Corporate Communications An International Journal · 7
Exploring Corporate Social Advocacy in International Contexts: Evidence from Chile, South Korea, and the United States
2026 · Seoyeon Kim, Pablo Miño, et al. · International Journal of Strategic Communication · 2
Marketplace Advocacy by the U.S. Fossil Fuel Industries: Issues of Representation and Environmental Discourse
2018 · Barbara Miller Gaither, T. Kenn Gaither · Routledge eBooks · 1
Corporate Social Advocacy (CSA) and Public Interest Communication and Activism: Best Practices and Challenges in Advocating for Social Change in Divided Times
2026 · Lucinda Austin, Barbara Miller Gaither, et al. · Palgrave practical guides in communication.
Works count: 15
Citation count: 478
H-index: 10
I10-index: 10
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