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Melinda Majláth

Observed names: Dr. Majláth Melinda, Majlath, Melinda, Melinda Majlath
ORCID: 0000-0002-3175-875X
Observed ORCID: 0000-0002-3175-875X
OpenAlex ID: A5031823190
The Effect of Greenwashing Information on Ad Evaluation
2017 · Melinda Majláth · European Journal of Sustainable Development · 45
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Understanding SME's failure: Focus on success factors and gender differences: Comparative analysis of SME's in Czech Republic, Hungary and Serbia
2019 · Melinda Majláth, Anikó Kelemen-Erdős, et al. · Serbian Journal of Management · 17
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Can Individuals do anything for the Environment? - The Role of Perceived Consumer Effectiveness
2010 · Melinda Majláth · RePEc: Research Papers in Economics · 13
Evaluation of Environmentally Friendly Product Attribute - Results of an Empirical Research
2009 · Melinda Majláth · RePEc: Research Papers in Economics · 7
A fenntartható fejlődés fogalmának hétköznapi értelmezése és összevetése a tudományos definícióval
2022 · Anita Kolnhofer-Derecskei, Regina Zsuzsánna Reicher, et al. · Gazdaság és Társadalom · 6
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European Motor Vehicle Manufacturers' CSR Trends - The Effect of the Emission Scandal
2021 · Melinda Majláth, Pascal Ricordel · Acta Polytechnica Hungarica · 6
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What are the Main Psychographic Differences between Persons Behave in an Environmentally Friendly Way and Those Who Do Not
2008 · Melinda Majláth · RePEc: Research Papers in Economics · 6
CSR Communication in Problematic Sectors: The Example of Hungarian Brewers
2019 · Melinda Majláth, Pascal Ricordel · European Journal of Sustainable Development · 5
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A környezetbarát terméktulajdonság fontossága a fogyasztói döntésekben Egy empirikus kutatás eredményei
2009 · Melinda Majláth · Vezetéstudomány / Budapest Management Review · 4
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Challenges in Marketing: Reasons for the Existence of Green Marketing
2008 · Melinda Majláth · RePEc: Research Papers in Economics · 4
Helymarketing, mint kutatási téma - szekunder kutatási eredmények a hazai publikációkra vonatkozóan
2022 · Melinda Majláth, Regina Zsuzsánna Reicher, et al. · 3
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Is Listed Corporates Financial Performance Vulnerable? ROE Factors measurement Using DuPont Formula
2019 · Pascal Ricordel, Melinda Majlath · European Journal of Sustainable Development · 2
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Actual Questions of Green Marketing
2012 · Melinda Majláth · RePEc: Research Papers in Economics · 2
Imperfect information and the reputational proximity spillovers issue in the product-related CSR–CFP relationship: A study of 125 major listed European companies from 2010 to 2018
2025 · Pascal Ricordel, Melinda Majláth · Journal of Cleaner Production · 1
User Preference and Channels Use in the Employment Seeking Process
2015 · Tom Sander, Phoey Lee Teh, et al. · RePEc: Research Papers in Economics · 1
Empowering Sustainable Governance: The Role of Green Public Procurement and Certifications in Hungary
2026 · Melinda Majláth, Zsuzsánna Regina Reicher
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Artificial Intelligence in Marketing: A Bibliometric Mapping of Central and Eastern European Research
2026 · Renáta Németh, Zsuzsánna Regina Reicher, et al.
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9th FEB International Scientific Conference: Sustainable Management in the Age of ESG and AI: Navigating Challenges and Opportunities
2025 · Jernej Belak, Zlatko Nedelko, et al.
What Would the Younger Generation Give Up for a Better, More Sustainable Future?
2025 · Anita Kolnhofer-Derecskei, Melinda Majláth · FEB International Scientific Conference
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Pénzadományozási mintázatok egyetemisták körében
2024 · Melinda Majláth, Cyntia Valočikova, et al. · Gradus
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How Can Communication Channels Reflect to University Values? (Research Based on the Answer of BBU Students)
2024 · Gyöngyi Csongrádi, Melinda Majláth, et al.
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Product Recalls and Brands: Analysis of Food Product Recall Announcements on Online News Portals
2024 · Melinda Majláth
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Changing trend of CSR activities in the European Automotive Industry
2021 · Majlath, Melinda, Ricordel, Pascal · HAL
Looking for spillovers effects between major companies in the CSR dimension and its incidence on the CSR-CSP relationship: An investigation upon 125 major european companies
2021 · Ricordel, Pascal, Majlath, Melinda · HAL
CSR Communication in Problematic Sectors –The Example of Hungarians Brewers
2019 · Majlath, Melinda, Ricordel, Pascal · HAL
Works count: 39
Citation count: 122
H-index: 6
I10-index: 3
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