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Author

Milica Slijepčević

Observed names: Milica SLIJEPCEVIC, Milica Slijepcevic, Slijepčević, Milica
ORCID: 0000-0002-0431-2998
Observed ORCID: 0000-0002-0431-2998
OpenAlex ID: A5032160538
AI adoption in higher education: Exploring attitudes and perceived benefits between users and non-users
2025 · Nevenka Popović Šević, Aleksandar Šević, et al. · Online Journal of Communication and Media Technologies · 25
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Internal communications as a factor of company's efficiency
2018 · Milica Slijepčević, Ana Bovan, et al. · Marketing · 24
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Considering modern trends in digital marketing
2020 · Milica Slijepčević, Ivana Radojević, et al. · Marketing · 18
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Exploring the Nexus of Perceived Organizational CSR Engagement, Job Satisfaction, Organizational Pride, and Involvement in CSR Activities: Evidence from an Emerging Economy
2024 · Milica Slijepčević, Nevenka Popović Šević, et al. · Sustainability · 10
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Limiting Aspects of Neuromarketing Research
2019 · Milica Slijepčević, Nevenka Popović Šević, et al. · Mednarodno inovativno poslovanje = Journal of Innovative Business and Management · 9
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Analyzing the Banking Business: Relevance of Service Value for the Satisfaction and Loyalty of Consumers
2022 · Aleksandar Šević, Jelena Zečar, et al. · Mathematics · 5
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Relative importance of neuromarketing in support of banking service users
2022 · Milica Slijepčević, Nevenka Popović-Šević, et al. · Marketing · 5
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Organizational culture and perceived effectiveness: a case study of an insurance company
2019 · Milica Slijepcevic, Jelena Krstic · Management Journal of Sustainable Business and Management Solutions in Emerging Economies · 4
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The Role of Artificial Intelligence in the Modern Approach to Neuromarketing
2025 · Ivana Radojević, Milica Slijepčević, et al. · Springer eBooks · 3
Marketing focused on the online brand community: The example of Zara
2021 · Nevenka Popović-Šević, Anja Jeremić, et al. · Marketing · 3
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Factors Influencing the Purchase of Fashion Products Before and During the Covid-19 Pandemic: the Example of Serbia
2023 · Karolina Perčić, Milica Slijepčević, et al. · Zbornik radova Ekonomskog fakulteta u Rijeci · 2
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Changes of Fashion Consumers Purchasing Behavior Before and During Covid-19 Pandemic: Evidence From Serbia
2023 · Milica Slijepčević, Karolina Perčić, et al. · EMC Review - Časopis za ekonomiju - APEIRON · 2
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Influence of CSR activities on opinions of insurance service users when purchasing insurance
2023 · Milica Slijepčević, Nevenka Popović-Šević, et al. · Tokovi osiguranja · 2
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Modern model of integrated corporate communication
2019 · Milica Slijepčević, Milica Kostić, et al. · Mednarodno inovativno poslovanje = Journal of Innovative Business and Management · 2
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Fashion Product Development Process with Reference to Women's Participation
2019 · Milica Slijepčević, Karolina Perčić · JWEE · 2
Understanding What Drives AI Adoption in Higher Education: An Extended Technology Acceptance Model Approach
2026 · Milica Slijepčević, Nevenka Popović Šević, et al. · International Journal of Technology in Education · 1
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Consumer Ethnocentrism Towards Fashion Products
2025 · Milica Slijepčević, Karolina Perčić, et al. · TEME · 1
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Evolution of the marketing concept from 1.0 to 5.0
2024 · Vladan Madić, Milica Slijepčević, et al. · Marketing · 1
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Investigating the relationship between quality, loyalty, and personal relationship in the banking sector: An analysis of micro, small and medium-sized enterprises in Serbia
2022 · Milica Slijepčević, Nevenka Popović-Šević, et al. · Ekonomika preduzeca · 1
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The Digital Necessity in Marketing Education to the Millennial Generation
2019 · Nevenka POPOVIC SEVIC, Milica SLIJEPCEVIC · Journal of Awareness · 1
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Clothes Consumption in Republic of Serbia: Customer Behaviour Overview
2019 · Univerzitet Metropolitan Beograd, Fakultet za menadžment, Tadeuša Košćuška 63, 11000, Beograd, Republika Srbija, Nenad Perić, et al. · Tekstilec · 1
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Digital Fashion Communication: Consumer Perceptions of Online Campaigns and Influencer Impact
2026 · Neda Srnić, Milica Slijepčević, et al.
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Enhancing Teaching Through Generative AI: A Study of ChatGPT Use Among University Lecturers
2026 · Milica Slijepčević, Aleksandar Šević, et al. · Limes plus.
Gender perspectives: Artificial intelligence in academic practice
2026 · Milica Slijepčević, Šević Popović, et al. · Research in Pedagogy
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Efficacy and ease of use of AI applications among teachers in Serbian HEIs
2026 · Aleksandar Šević, Milica Slijepčević, et al. · Marketing
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Works count: 34
Citation count: 124
H-index: 5
I10-index: 4
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