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Richard Nathan Rutter

Social media interaction, the university brand and recruitment performance
2016 · Richard Rutter, Stuart Roper, et al. · Journal of Business Research · 336
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Web Accessibility: Web Standards and Regulatory Compliance
2006 · Andrew Kirkpatrick, Richard Rutter, et al. · 191
Brand personality in higher education: anthropomorphized university marketing communications
2016 · Richard Rutter, Fiona Lettice, et al. · Journal of Marketing for HIGHER EDUCATION · 128
Political Brands: Can Parties Be Distinguished by Their Online Brand Personality?
2015 · Richard Nathan Rutter, Chris Hanretty, et al. · Journal of Political Marketing · 64
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Social media influencers, product placement and network engagement: using AI image analysis to empirically test relationships
2021 · Richard N. Rutter, Stuart J. Barnes, et al. · Industrial Management & Data Systems · 58
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The transparency of Islamic hotels: “Nice Islam” and the “self‐orientalizing” of Muslims?
2018 · Baker Ahmad Alserhan, Bronwyn P. Wood, et al. · International Journal of Tourism Research · 52
Branding Instead of Product Innovation: A Study on the Brand Personalities of the UK's Electricity Market
2017 · Richard Rutter, Konstantinos J. Chalvatzis, et al. · European Management Review · 41
Social media responses and brand personality in product and moral harm crises: why waste a good crisis?
2020 · John Nadeau, Richard Rutter, et al. · Journal of Marketing Management · 39
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The Olympic Games and associative sponsorship
2019 · Richard Rutter, John Nadeau, et al. · Internet Research · 30
Empirical identification of skills gaps between chief information officer supply and demand: a resource-based view using machine learning
2021 · Stuart Barnes, Richard N. Rutter, et al. · Industrial Management & Data Systems · 26
Place branding of seaports in the Middle East
2017 · Richard Rutter, John Nadeau, et al. · Place Branding and Public Diplomacy · 25
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Social Media Management, Objectification and Measurement in an Emerging Market
2019 · John P. Nadeau, Richard Rutter, et al. · International Journal of Business and Emerging Markets · 22
A Framework for Facial Image Analytics Using Deep Learning in Social Sciences Research
2019 · Stuart J. Barnes, Richard Rutter · Lecture notes in business information processing · 19
Using Big Data and AI to Examine Product Engagement in Social Media Influencer Posts
2019 · Stuart Barnes, Richard Rutter · International Conference on Information Technology, Information Systems and Electrical Engineering (ICITISEE) · 8
A Study of the Convergence Between Entrepreneurship, Government Policy, and Higher Education in Oman
2021 · William Williams, Helena H. Knight, et al. · Advances in educational marketing, administration, and leadership book series · 5
Workforce Localisation and Change Management
2015 · Evangelos-Vagelis Dedousis, Richard Nathan Rutter · Advances in logistics, operations, and management science book series · 4
An Empirical Study of the Effect of Brand Personality Consistency on Recruitment Performance within The UK Higher Education Sector
2013 · Richard Rutter, Fiona Lettice, et al. · Kent Academic Repository (University of Kent) · 4
An empirical study of the effect of brand personality and consistency between marketing channels on performance within the UK higher education sector
2013 · Richard Rutter · UEA Digital Repository (University of East Anglia) · 4
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Plastics Pollution in the Gulf Countries: Problems and Policy Solutions
2026 · Richard Rutter, Stuart Barnes, et al. · Middle East Policy · 1
Patron Sentiment of Employee–Customer Interaction: Exploring Hotel Customer Reviews through Machine Learning: An Abstract
2020 · Stuart J. Barnes, Richard Rutter, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 1
A Retailer Perspective of E-commerce Brand Management
2014 · Richard Nathan Rutter · Springer eBooks · 1
Brand signal mimicry in cross-border higher education partnerships
2026 · Richard Rutter, John Nadeau, et al. · Journal of Marketing for HIGHER EDUCATION
Topic Modelling the Talent Gap
2026 · Richard Nathan Rutter, Sara Al Shihab · IGI Global eBooks
Understanding Changing Attitudes to Plastics Consumption in the Gulf using Big Data Analytics
2025 · Stuart J. Barnes, Richard Rutter · International Conference on Innovation and Intelligence for Informatics, Computing, and Technologies (3ICT)
Preface: International Scientific Conference on Digitalization, Innovations & Sustainable Development: Trends and Business Perspectives
2024 · Farid Abdallah, Vladimir Simovic, et al.
Works count: 30
Citation count: 1,059
H-index: 13
I10-index: 13
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