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Dao Cam Thuy

Factors affecting satisfaction and intention to repurchase retail banking services in Vietnam
2022 · Dao Cam Thuy, Nguyen Ngoc Quang · Cogent Business & Management · 29
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Justice and trustworthiness factors affecting customer loyalty with mediating role of satisfaction with complaint handling: Zalo OTT Vietnamese customer case
2023 · Nguyen Ngoc Quang, Dao Cam Thuy · Cogent Business & Management · 19
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Influence of Livestream Selling on Purchase Intention Fashion Products on TikTok
2025 · Dao Cam Thuy, Nguyen Ngoc Quang · SAGE Open · 18
The moderating effects of involvement on the relationships between key opinion leaders, customer’s attitude and purchase intention on social media
2024 · Dao Cam Thuy, Nguyen Ngoc Quang, et al. · Cogent Business & Management · 14
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Mindfulness affecting loyalty with mediating role of customer experience in the context of adventure tourism in Vietnam
2024 · Nguyen Ngoc Quang, Dao Cam Thuy · Cogent Social Sciences · 10
The impact of personal factors on vietnamese consumers' attitudes towards sustainable fashion and their purchase decisions
2025 · Dao Cam Thuy, Do Thi Bich Ngoc, et al. · Salud Ciencia y Tecnología · 4
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Factors Affecting Gen Z Customers’ Satisfaction with Sales Promotions of Vietnam E-Commerce Platforms
2022 · Dao Cam Thuy, Nguyen Thi Lien, et al. · VNU JOURNAL OF ECONOMICS AND BUSINESS · 4
The Influence of Brand Sound on Brand Recognition of Vietnamese Consumers
2023 · Dao Cam Thuy, Phung Tuan Kiet, et al. · VNU JOURNAL OF ECONOMICS AND BUSINESS · 2
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Customer experience formation in mobile banking: A layered perspective on the digital customer journey
2026 · Le Thanh Huong, Dao Cam Thuy, et al. · Journal of Retailing and Consumer Services
Policy Communication and the Effectiveness of Real Estate Transfer Taxation: Lessons from Russia and Singapore for Vietnam
2026 · Dao Cam Thuy, Nguyen Van Loc · Journal of International Accounting, Taxation and Information Systems
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Value Creation for Advertisers in Location-Based Marketing Platforms: Insights from a Wi-fi Advertising Network
2026 · Dao Cam Thuy, Nguyen Tien Dung, et al. · Digital Marketing Consumer Behavior and Economic Trends Journal
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The impact of customer experience on brand loyalty and customer-based brand equity: Evidence from e-commerce platforms in Vietnam
2026 · Dao Cam Thuy, Le Thanh Huong, et al. · VNU JOURNAL OF ECONOMICS AND BUSINESS
The impact of personalized advertising on impulse shopping behavior on Tiktok
2026 · Nguyen Ngoc Quang, Thuy Dao Cam, et al. · Innovative Marketing
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An empirical study of consumer purchasing behavior in livestream commerce on Vietnamese e-commerce platforms
2026 · Cam Thuy Dao · Decision Science Letters
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The Influence of Review Credibility on the Online Purchase Intentions of Vietnamese Consumers Using Tiktok Shop
2026 · Cam Thuy Dao · IFIP advances in information and communication technology
Assessing the impact of rebranding activities on customer-based brand equity: Evidence from Vietnamese enterprises
2025 · Thuy Dao Cam, Phuong Hieu Dang, et al. · Innovative Marketing
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The effect of visual marketing on customer attention and revisit intentions at coffee shops in popular tourist destinations in Vietnam
2025 · Thuy Dao Cam, Chi Le Truc, et al. · Innovative Marketing
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Influence of channel communication on purchasing sustainable fashion in the Vietnamese market
2024 · Dao Cam Thuy, Do Thi Bich Ngoc, et al. · VNU JOURNAL OF ECONOMICS AND BUSINESS
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Works count: 18
Citation count: 100
H-index: 5
I10-index: 5
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